---
title: "Flexi vs Max & Molly: Which is searched more?"
description: "Which is more popular in search, Flexi or Max & Molly? Compare estimated monthly branded-search demand and Share of Search inside the Dog leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/flexi-vs-max-and-molly"
publisher: "Brandwave"
---

# Flexi vs Max & Molly: Which is searched more?

Which is more popular in search, Flexi or Max & Molly? Compare estimated monthly branded-search demand and Share of Search inside the Dog leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flexi and Max & Molly
- **Competitive set**: Dog leash brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Flexi Share of Search**: 2.8%
- **Max & Molly Share of Search**: 7.2%

## Which is more popular in search, Flexi or Max & Molly?

- In August 2026, Max & Molly had more branded searches than Flexi among dog leash brands worldwide. Max & Molly was estimated to have 10.8K branded searches compared to Flexi’s 4.2K, and held a 7.2% Share of Search versus Flexi’s 2.8%.
- Max & Molly was ahead of Flexi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flexi’s estimated Share of Search among dog leash brands worldwide held steady at 2.8%, and its estimated monthly branded searches moved from 4K to 4.2K.
- Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide moved from 6.2% to 7.2%, and its estimated monthly branded searches moved from 8.8K to 10.8K.

## How did search popularity change for dog leash brands worldwide in August 2026?

- Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 8.8K to 10.8K in August 2026.

## Month by month

| Month | Flexi estimated searches | Flexi Share of Search | Flexi rank | Max & Molly estimated searches | Max & Molly Share of Search | Max & Molly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4K | 2.8% | 6 | 8.8K | 6.2% | 4 |
| Nov 2025 | 3.7K | 2% | 6 | 10.8K | 5.9% | 4 |
| Dec 2025 | 3.2K | 2.1% | 6 | 8.8K | 5.7% | 4 |
| Jan 2026 | 4K | 2.4% | 6 | 8.8K | 5.3% | 4 |
| Feb 2026 | 3.7K | 2.7% | 6 | 8.8K | 6.4% | 4 |
| Mar 2026 | 4.5K | 2.8% | 6 | 10.8K | 6.8% | 4 |
| Apr 2026 | 4K | 2.7% | 6 | 10.8K | 7.2% | 4 |
| May 2026 | 3.7K | 2.5% | 6 | 10.8K | 7.2% | 4 |
| Jun 2026 | 3.2K | 2.2% | 6 | 8.8K | 6.1% | 4 |
| Jul 2026 | 3.7K | 2.5% | 6 | 10.8K | 7.4% | 4 |
| Aug 2026 | 4.2K | 2.8% | 6 | 10.8K | 7.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flexi’s and Max & Molly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flexi**: Measured on the search terms “flexi dog lead” and “flexi lead”, summed into one figure.
- **Max & Molly**: Measured on the search terms “max & molly” and “maxmolly”, summed into one figure.

- [Flexi profile](/demand/global-en/brands/flexi)
- [Max & Molly profile](/demand/global-en/brands/max-and-molly)
- [All dog leash brands worldwide](/demand/global-en/categories/dog-leash-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flexi or Max & Molly?

In August 2026, Max & Molly had more branded searches than Flexi among dog leash brands worldwide. Max & Molly was estimated to have 10.8K branded searches compared to Flexi’s 4.2K, and held a 7.2% Share of Search versus Flexi’s 2.8%.

## Cite this page

Brandwave. "Flexi vs Max & Molly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/flexi-vs-max-and-molly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flexi-vs-max-and-molly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.