--- title: "Flash vs Harpic: Which is searched more?" description: "Is Flash or Harpic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/flash-vs-harpic" publisher: "Brandwave" --- # Flash vs Harpic: Which is searched more? Is Flash or Harpic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flash and Harpic - **Competitive set**: Household cleaning brands - **Market**: Global - **Month measured**: Sep 2026 - **Flash Share of Search**: 0.63% - **Harpic Share of Search**: 10.6% ## Is Flash or Harpic more popular in search? - In September 2026, Harpic had more branded searches than Flash among household cleaning brands worldwide. Harpic had about 165,000 branded searches, while Flash had 9,800. Harpic made up 10.6% of all household cleaning brand searches we track, and Flash accounted for 0.63%. - Harpic was ahead of Flash in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flash’s share of searches among household cleaning brands worldwide moved from 0.52% to 0.63%, and its estimated monthly branded searches moved from 8.3K to 9.8K. - Across the 12 months ending September 2026, Harpic’s share of searches among household cleaning brands worldwide moved from 10.4% to 10.6%, and its estimated monthly branded searches held steady at 165K. ## Top household cleaning brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Flash nor Harpic showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clorox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lysol | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Simple Green | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mr Clean | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Barkeepers Friend | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Method | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecover | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about household cleaning brands - Asked ChatGPT "Which household cleaning brand should I buy?": 1. Simple Green, 2. Clorox, 3. Mr Clean - Asked ChatGPT "What are the best household cleaning brands?": 1. Clorox, 2. Lysol, 3. Method, 4. Mr Clean, 5. Barkeepers Friend, 6. Ecover - Asked ChatGPT "What's the best household cleaning brand for everyday cleaning?": 1. Lysol, 2. Mr Clean, 3. Clorox, 4. Mrs. Meyer’s Clean Day - Searched Google, AI Overview "household cleaning brands": 1. Mrs. Meyer’s Clean Day, 2. Simple Green, 3. Clorox, 4. Lysol, 5. Barkeepers Friend - Searched Google, AI Overview "best cleaning brands": 1. Lysol, 2. Clorox, 3. Barkeepers Friend, 4. Method Not named in any answer: Dettol, Harpic, Domex, Ajax, Flash, White King and Pine O Cleen. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for household cleaning brands worldwide in September 2026? - Harpic’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 11.9% to 10.6% in September 2026. - Estimated monthly branded searches for Flash worldwide rose 18.1% over 12 measured months, from 8.3K to 9.8K in September 2026. ## Month by month | Month | Flash estimated searches | Flash Share of Search | Flash rank | Harpic estimated searches | Harpic Share of Search | Harpic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 0.52% | 13 | 165K | 10.4% | 5 | | Nov 2025 | 7.3K | 0.53% | 13 | 135K | 9.8% | 5 | | Dec 2025 | 7.3K | 0.53% | 13 | 135K | 9.9% | 5 | | Jan 2026 | 12K | 0.83% | 13 | 135K | 9.3% | 5 | | Feb 2026 | 10.8K | 0.82% | 13 | 135K | 10.2% | 5 | | Mar 2026 | 10.8K | 0.7% | 13 | 165K | 10.7% | 5 | | Apr 2026 | 9.8K | 0.67% | 13 | 165K | 11.3% | 5 | | May 2026 | 9.8K | 0.66% | 13 | 165K | 11.2% | 5 | | Jun 2026 | 9K | 0.65% | 13 | 165K | 11.9% | 5 | | Jul 2026 | 9.8K | 0.67% | 13 | 165K | 11.2% | 5 | | Aug 2026 | 9.8K | 0.65% | 13 | 165K | 10.9% | 5 | | Sep 2026 | 9.8K | 0.63% | 13 | 165K | 10.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Flash’s and Harpic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flash**: Measured on the search terms “flash cleaner” and “flash floor cleaner”, summed into one figure. - **Harpic**: Measured on the search term “harpic”. - [Flash profile](/demand/global-en/brands/flash) - [Harpic profile](/demand/global-en/brands/harpic) - [All household cleaning brands worldwide](/demand/global-en/categories/household-cleaning-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flash or Harpic more popular in search? In September 2026, Harpic had more branded searches than Flash among household cleaning brands worldwide. Harpic had about 165,000 branded searches, while Flash had 9,800. Harpic made up 10.6% of all household cleaning brand searches we track, and Flash accounted for 0.63%. ## Cite this page Brandwave. "Flash vs Harpic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/flash-vs-harpic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flash-vs-harpic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.