---
title: "Flamingo vs Harry's: Which is more popular by branded search?"
description: "Which is more popular in search, Flamingo or Harry's? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/flamingo-razors-vs-harrys"
publisher: "Brandwave"
---

# Flamingo vs Harry's: Which is more popular by branded search?

Which is more popular in search, Flamingo or Harry's? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flamingo and Harry's
- **Competitive set**: Razor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Flamingo Share of Search**: 13.9%
- **Harry's Share of Search**: 14.3%

## Which is more popular in search, Flamingo or Harry's?

- In August 2026, Flamingo and Harry's were level on Share of Search among razor brands worldwide, with an estimated 31.1K versus 32K branded searches, at 13.9% and 14.3% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: Flamingo took it in March 2026, Harry's took it in July 2026.
- Across the 11 months ending August 2026, Flamingo’s estimated Share of Search among razor brands worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 26.1K to 31.1K.
- Across the 11 months ending August 2026, Harry's’ estimated Share of Search among razor brands worldwide moved from 27.4% to 14.3%, and its estimated monthly branded searches moved from 57.4K to 32K.

## How did search popularity change for razor brands worldwide in August 2026?

- In August 2026, Henson Shaving overtook Flamingo to rank 2nd among razor brands worldwide, at 15.2%.
- In August 2026, Harry's lost estimated Share of Search among razor brands worldwide, from 18.9% to 14.3%.
- In August 2026, Flamingo lost estimated Share of Search among razor brands worldwide, from 15.8% to 13.9%.

## Month by month

| Month | Flamingo estimated searches | Flamingo Share of Search | Flamingo rank | Harry's estimated searches | Harry's Share of Search | Harry's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 26.1K | 12.5% | 4 | 57.4K | 27.4% | 2 |
| Nov 2025 | 21.3K | 9.2% | 4 | 57.4K | 24.8% | 2 |
| Dec 2025 | 21.3K | 9.1% | 4 | 69.9K | 30% | 2 |
| Jan 2026 | 22K | 9.9% | 4 | 47.2K | 21.3% | 2 |
| Feb 2026 | 21.2K | 11.5% | 4 | 23K | 12.4% | 3 |
| Mar 2026 | 26.1K | 14.8% | 3 | 23.8K | 13.5% | 4 |
| Apr 2026 | 26.1K | 14.8% | 3 | 23.8K | 13.5% | 4 |
| May 2026 | 31.8K | 17.6% | 2 | 22.7K | 12.6% | 4 |
| Jun 2026 | 31.9K | 16.8% | 2 | 27.9K | 14.7% | 4 |
| Jul 2026 | 31.9K | 15.8% | 3 | 38K | 18.9% | 2 |
| Aug 2026 | 31.1K | 13.9% | 4 | 32K | 14.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flamingo’s and Harry's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flamingo**: Measured on the search terms “flamingo razor”, “flamingo shaving”, “razor flamingo”, “shaving flamingo” and “shopflamingo com”, summed into one figure.
- **Harry's**: Measured on the search terms “harry's razor”, “harry's shaving” and “harrys com”, summed into one figure.

- [Flamingo profile](/demand/global-en/brands/flamingo-razors)
- [Harry's profile](/demand/global-en/brands/harrys)
- [All razor brands worldwide](/demand/global-en/categories/razor-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flamingo or Harry's?

In August 2026, Flamingo and Harry's were level on Share of Search among razor brands worldwide, with an estimated 31.1K versus 32K branded searches, at 13.9% and 14.3% estimated Share of Search.

## Cite this page

Brandwave. "Flamingo vs Harry's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/flamingo-razors-vs-harrys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flamingo-razors-vs-harrys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.