--- title: "Flambeau vs KastKing: Which is searched more?" description: "Is Flambeau or KastKing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/flambeau-vs-kastking" publisher: "Brandwave" --- # Flambeau vs KastKing: Which is searched more? Is Flambeau or KastKing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flambeau and KastKing - **Competitive set**: Tackle box brands - **Market**: Global - **Month measured**: Sep 2026 - **Flambeau Share of Search**: 2.9% - **KastKing Share of Search**: 5.2% ## Is Flambeau or KastKing more popular in search? - In September 2026, KastKing had more branded searches than Flambeau among tackle box brands worldwide. KastKing had about 60,500 branded searches, while Flambeau had 33,100. KastKing made up 5.2% of all tackle box brand searches we track, and Flambeau accounted for 2.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Flambeau took it in November 2025, KastKing took it in March 2026. - Across the 12 months ending September 2026, Flambeau’s share of searches among tackle box brands worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top tackle box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, KastKing appeared in all four answers. Flambeau was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Flambeau was listed before KastKing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plano | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Flambeau | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | KastKing | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Shimano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bass Pro | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Daiwa | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rapala | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tackle box brands - Asked ChatGPT "Which tackle box brand should I buy?": 1. Plano, 2. Flambeau, 3. KastKing - Asked ChatGPT "What are the best tackle box brands?": 1. Plano, 2. Flambeau, 3. KastKing - Asked ChatGPT "What's the best tackle box brand for small fishing gear?": 1. Plano, 2. Flambeau, 3. KastKing - Searched Google, AI Overview "fishing tackle box": 1. Plano, 2. KastKing, 3. Bass Pro Not named in any answer: Shimano, Daiwa and Rapala. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tackle box brands worldwide in September 2026? - In September 2026, Flambeau gained share of searches among tackle box brands worldwide, from 2.2% to 2.9%. - In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%. ## Month by month | Month | Flambeau estimated searches | Flambeau Share of Search | Flambeau rank | KastKing estimated searches | KastKing Share of Search | KastKing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 2.8% | 7 | 49.5K | 4.1% | 6 | | Nov 2025 | 201K | 14.9% | 4 | 49.5K | 3.7% | 7 | | Dec 2025 | 110K | 9.1% | 5 | 49.5K | 4.1% | 7 | | Jan 2026 | 74K | 7.1% | 5 | 40.5K | 3.9% | 7 | | Feb 2026 | 49.5K | 5% | 5 | 49.5K | 5% | 6 | | Mar 2026 | 40.5K | 3.3% | 7 | 74K | 6% | 5 | | Apr 2026 | 40.5K | 3.2% | 7 | 74K | 5.9% | 5 | | May 2026 | 33.1K | 2.5% | 7 | 74K | 5.7% | 5 | | Jun 2026 | 33.1K | 2.8% | 7 | 90.5K | 7.5% | 5 | | Jul 2026 | 33.1K | 2.9% | 7 | 74K | 6.5% | 5 | | Aug 2026 | 27.1K | 2.2% | 7 | 74K | 6% | 5 | | Sep 2026 | 33.1K | 2.9% | 7 | 60.5K | 5.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Flambeau’s and KastKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flambeau**: Measured on the search term “flambeau”. - **KastKing**: Measured on the search term “kastking”. - [Flambeau profile](/demand/global-en/brands/flambeau) - [KastKing profile](/demand/global-en/brands/kastking) - [All tackle box brands worldwide](/demand/global-en/categories/tackle-box-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flambeau or KastKing more popular in search? In September 2026, KastKing had more branded searches than Flambeau among tackle box brands worldwide. KastKing had about 60,500 branded searches, while Flambeau had 33,100. KastKing made up 5.2% of all tackle box brand searches we track, and Flambeau accounted for 2.9%. ## Cite this page Brandwave. "Flambeau vs KastKing: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/flambeau-vs-kastking This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flambeau-vs-kastking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.