---
title: "Fjällräven vs Under Armour: Which is searched more?"
description: "Is Fjällräven or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the School bags set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fjallraven-vs-under-armour"
publisher: "Brandwave"
---

# Fjällräven vs Under Armour: Which is searched more?

Is Fjällräven or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the School bags set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fjällräven and Under Armour
- **Competitive set**: School bags
- **Market**: Global
- **Month measured**: Sep 2026
- **Fjällräven Share of Search**: 2%
- **Under Armour Share of Search**: 10.1%

## Is Fjällräven or Under Armour more popular in search?

- In September 2026, Under Armour had more branded searches than Fjällräven among school bags worldwide. Under Armour had about 3.4 million branded searches, while Fjällräven had 673,000. Under Armour made up 10.1% of all school bag searches we track, and Fjällräven accounted for 2%.
- Under Armour was ahead of Fjällräven in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fjällräven’s share of searches among school bags worldwide moved from 1.8% to 2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Under Armour’s share of searches among school bags worldwide moved from 11% to 10.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

## How did search popularity change for school bags worldwide in September 2026?

- Fjällräven’s share of searches among school bags worldwide has gained ground for 3 months in a row, from 1.4% to 2% in September 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

## Month by month

| Month | Fjällräven estimated searches | Fjällräven Share of Search | Fjällräven rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 1.8% | 4 | 4.1M | 11% | 3 |
| Nov 2025 | 1M | 1.9% | 4 | 5M | 9.3% | 3 |
| Dec 2025 | 823K | 1.8% | 4 | 5M | 10.8% | 3 |
| Jan 2026 | 673K | 1.6% | 4 | 4.1M | 9.7% | 3 |
| Feb 2026 | 550K | 1.6% | 4 | 3.4M | 9.9% | 3 |
| Mar 2026 | 550K | 1.4% | 4 | 4.1M | 10.5% | 2 |
| Apr 2026 | 450K | 1.4% | 4 | 3.4M | 10.6% | 2 |
| May 2026 | 550K | 1.7% | 4 | 3.4M | 10.3% | 2 |
| Jun 2026 | 450K | 1.4% | 4 | 3.4M | 10.6% | 2 |
| Jul 2026 | 550K | 1.7% | 4 | 3.4M | 10.1% | 2 |
| Aug 2026 | 673K | 2% | 4 | 3.4M | 9.8% | 3 |
| Sep 2026 | 673K | 2% | 4 | 3.4M | 10.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fjällräven’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fjällräven**: Measured on the search term “fjallraven”.
- **Under Armour**: Measured on the search term “under armour”.

- [Fjällräven profile](/demand/global-en/brands/fjallraven)
- [Under Armour profile](/demand/global-en/brands/under-armour)
- [All school bags worldwide](/demand/global-en/categories/school-bags): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fjällräven or Under Armour more popular in search?

In September 2026, Under Armour had more branded searches than Fjällräven among school bags worldwide. Under Armour had about 3.4 million branded searches, while Fjällräven had 673,000. Under Armour made up 10.1% of all school bag searches we track, and Fjällräven accounted for 2%.

## Cite this page

Brandwave. "Fjällräven vs Under Armour: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fjallraven-vs-under-armour

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fjallraven-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.