---
title: "Fix & Fogg vs Skippy: Which is more popular by branded search?"
description: "Which is more popular in search, Fix & Fogg or Skippy? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-skippy"
publisher: "Brandwave"
---

# Fix & Fogg vs Skippy: Which is more popular by branded search?

Which is more popular in search, Fix & Fogg or Skippy? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fix & Fogg and Skippy
- **Competitive set**: Peanut butter brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fix & Fogg Share of Search**: 0.25%
- **Skippy Share of Search**: 21%

## Which is more popular in search, Fix & Fogg or Skippy?

- In August 2026, Skippy had more branded searches than Fix & Fogg among peanut butter brands worldwide. Skippy was estimated to have 60.5K branded searches compared to Fix & Fogg’s 720, and held a 21% Share of Search versus Fix & Fogg’s 0.25%.
- Skippy was ahead of Fix & Fogg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among peanut butter brands worldwide moved from 0.16% to 0.25%, and its estimated monthly branded searches moved from 480 to 720.
- Across the 11 months ending August 2026, Skippy’s estimated Share of Search among peanut butter brands worldwide moved from 24.8% to 21%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for peanut butter brands worldwide in August 2026?

- In August 2026, Skippy lost estimated Share of Search among peanut butter brands worldwide, from 24.5% to 21%.
- Estimated monthly branded searches for Fix & Fogg worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

## Month by month

| Month | Fix & Fogg estimated searches | Fix & Fogg Share of Search | Fix & Fogg rank | Skippy estimated searches | Skippy Share of Search | Skippy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 0.16% | 5 | 74K | 24.8% | 2 |
| Nov 2025 | 590 | 0.18% | 5 | 74K | 22.2% | 2 |
| Dec 2025 | 480 | 0.15% | 5 | 74K | 22.8% | 2 |
| Jan 2026 | 590 | 0.2% | 5 | 74K | 24.7% | 2 |
| Feb 2026 | 480 | 0.16% | 5 | 90.5K | 29.7% | 2 |
| Mar 2026 | 480 | 0.16% | 5 | 74K | 24.8% | 2 |
| Apr 2026 | 480 | 0.2% | 5 | 60.5K | 24.7% | 2 |
| May 2026 | 590 | 0.24% | 5 | 60.5K | 24.5% | 2 |
| Jun 2026 | 590 | 0.24% | 5 | 60.5K | 24.5% | 2 |
| Jul 2026 | 590 | 0.24% | 5 | 60.5K | 24.5% | 2 |
| Aug 2026 | 720 | 0.25% | 5 | 60.5K | 21% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fix & Fogg’s and Skippy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fix & Fogg**: Measured on the search term “fix & fogg”.
- **Skippy**: Measured on the search term “skippy”.

- [Fix & Fogg profile](/demand/global-en/brands/fix-and-fogg)
- [Skippy profile](/demand/global-en/brands/skippy)
- [All peanut butter brands worldwide](/demand/global-en/categories/peanut-butter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fix & Fogg or Skippy?

In August 2026, Skippy had more branded searches than Fix & Fogg among peanut butter brands worldwide. Skippy was estimated to have 60.5K branded searches compared to Fix & Fogg’s 720, and held a 21% Share of Search versus Fix & Fogg’s 0.25%.

## Cite this page

Brandwave. "Fix & Fogg vs Skippy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-skippy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-skippy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.