---
title: "Fix & Fogg vs Marmite: Which is searched more?"
description: "Which is more popular in search, Fix & Fogg or Marmite? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-marmite"
publisher: "Brandwave"
---

# Fix & Fogg vs Marmite: Which is searched more?

Which is more popular in search, Fix & Fogg or Marmite? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fix & Fogg and Marmite
- **Competitive set**: Spread brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fix & Fogg Share of Search**: 0.03%
- **Marmite Share of Search**: 16.3%

## Which is more popular in search, Fix & Fogg or Marmite?

- In September 2026, Marmite had more branded searches than Fix & Fogg among spread brands worldwide. Marmite was estimated to have 301K branded searches compared to Fix & Fogg’s 590, and held a 16.3% Share of Search versus Fix & Fogg’s 0.03%.
- Marmite was ahead of Fix & Fogg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fix & Fogg’s estimated Share of Search among spread brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending September 2026, Marmite’s estimated Share of Search among spread brands worldwide moved from 13.8% to 16.3%, and its estimated monthly branded searches moved from 246K to 301K.

## How did search popularity change for spread brands worldwide in September 2026?

- In September 2026, Marmite overtook Vegemite to rank 2nd among spread brands worldwide, with 16.3% estimated Share of Search.
- Estimated monthly branded searches for Fix & Fogg worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

## Month by month

| Month | Fix & Fogg estimated searches | Fix & Fogg Share of Search | Fix & Fogg rank | Marmite estimated searches | Marmite Share of Search | Marmite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 0.03% | 5 | 246K | 13.8% | 3 |
| Nov 2025 | 590 | 0.03% | 5 | 301K | 17.8% | 3 |
| Dec 2025 | 480 | 0.03% | 5 | 301K | 18.6% | 2 |
| Jan 2026 | 590 | 0.04% | 5 | 246K | 15.1% | 3 |
| Feb 2026 | 480 | 0.02% | 5 | 246K | 11.9% | 3 |
| Mar 2026 | 480 | 0.03% | 5 | 246K | 13.3% | 3 |
| Apr 2026 | 480 | 0.03% | 5 | 246K | 13.3% | 3 |
| May 2026 | 590 | 0.03% | 5 | 246K | 13.3% | 3 |
| Jun 2026 | 590 | 0.03% | 5 | 201K | 8.9% | 3 |
| Jul 2026 | 590 | 0.03% | 5 | 301K | 17.8% | 3 |
| Aug 2026 | 720 | 0.04% | 5 | 246K | 13.2% | 3 |
| Sep 2026 | 590 | 0.03% | 5 | 301K | 16.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fix & Fogg’s and Marmite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fix & Fogg**: Measured on the search term “fix & fogg”.
- **Marmite**: Measured on the search term “marmite”.

- [Fix & Fogg profile](/demand/global-en/brands/fix-and-fogg)
- [Marmite profile](/demand/global-en/brands/marmite)
- [All spread brands worldwide](/demand/global-en/categories/spread-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fix & Fogg or Marmite?

In September 2026, Marmite had more branded searches than Fix & Fogg among spread brands worldwide. Marmite was estimated to have 301K branded searches compared to Fix & Fogg’s 590, and held a 16.3% Share of Search versus Fix & Fogg’s 0.03%.

## Cite this page

Brandwave. "Fix & Fogg vs Marmite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-marmite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-marmite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.