---
title: "Fix & Fogg vs Kraft: Which is searched more?"
description: "Which is more popular in search, Fix & Fogg or Kraft? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-kraft"
publisher: "Brandwave"
---

# Fix & Fogg vs Kraft: Which is searched more?

Which is more popular in search, Fix & Fogg or Kraft? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fix & Fogg and Kraft
- **Competitive set**: Peanut butter brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fix & Fogg Share of Search**: 0.24%
- **Kraft Share of Search**: 55.4%

## Which is more popular in search, Fix & Fogg or Kraft?

- In August 2026, Kraft had more branded searches than Fix & Fogg among peanut butter brands worldwide. Kraft was estimated to have 165K branded searches compared to Fix & Fogg’s 720, and held a 55.4% Share of Search versus Fix & Fogg’s 0.24%.
- Kraft was ahead of Fix & Fogg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among peanut butter brands worldwide moved from 0.16% to 0.24%, and its estimated monthly branded searches moved from 480 to 720.
- Across the 11 months ending August 2026, Kraft’s estimated Share of Search among peanut butter brands worldwide moved from 53.4% to 55.4%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for peanut butter brands worldwide in August 2026?

- In August 2026, Kraft gained estimated Share of Search among peanut butter brands worldwide, from 52.7% to 55.4%.
- Estimated monthly branded searches for Fix & Fogg worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

## Month by month

| Month | Fix & Fogg estimated searches | Fix & Fogg Share of Search | Fix & Fogg rank | Kraft estimated searches | Kraft Share of Search | Kraft rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 0.16% | 5 | 165K | 53.4% | 1 |
| Nov 2025 | 590 | 0.17% | 5 | 201K | 58.6% | 1 |
| Dec 2025 | 480 | 0.14% | 5 | 201K | 60.2% | 1 |
| Jan 2026 | 590 | 0.19% | 5 | 165K | 53.4% | 1 |
| Feb 2026 | 480 | 0.15% | 5 | 165K | 52.5% | 1 |
| Mar 2026 | 480 | 0.16% | 5 | 165K | 53.4% | 1 |
| Apr 2026 | 480 | 0.19% | 5 | 135K | 53% | 1 |
| May 2026 | 590 | 0.23% | 5 | 135K | 52.7% | 1 |
| Jun 2026 | 590 | 0.23% | 5 | 135K | 52.7% | 1 |
| Jul 2026 | 590 | 0.23% | 5 | 135K | 52.7% | 1 |
| Aug 2026 | 720 | 0.24% | 5 | 165K | 55.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fix & Fogg’s and Kraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fix & Fogg**: Measured on the search term “fix & fogg”.
- **Kraft**: Measured on the search term “kraft”.

- [Fix & Fogg profile](/demand/global-en/brands/fix-and-fogg)
- [Kraft profile](/demand/global-en/brands/kraft)
- [All peanut butter brands worldwide](/demand/global-en/categories/peanut-butter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fix & Fogg or Kraft?

In August 2026, Kraft had more branded searches than Fix & Fogg among peanut butter brands worldwide. Kraft was estimated to have 165K branded searches compared to Fix & Fogg’s 720, and held a 55.4% Share of Search versus Fix & Fogg’s 0.24%.

## Cite this page

Brandwave. "Fix & Fogg vs Kraft: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-kraft

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fix-and-fogg-vs-kraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.