---
title: "Fivetran vs Informatica: Which is more popular by branded search?"
description: "Which is more popular in search, Fivetran or Informatica? Compare estimated monthly branded-search demand and Share of Search inside the Etl tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fivetran-vs-informatica"
publisher: "Brandwave"
---

# Fivetran vs Informatica: Which is more popular by branded search?

Which is more popular in search, Fivetran or Informatica? Compare estimated monthly branded-search demand and Share of Search inside the Etl tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fivetran and Informatica
- **Competitive set**: Etl tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Fivetran Share of Search**: 10.4%
- **Informatica Share of Search**: 77.6%

## Which is more popular in search, Fivetran or Informatica?

- In August 2026, Informatica had more branded searches than Fivetran among etl tools worldwide. Informatica was estimated to have 301K branded searches compared to Fivetran’s 40.5K, and held a 77.6% Share of Search versus Fivetran’s 10.4%.
- Informatica was ahead of Fivetran in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among etl tools worldwide moved from 12.2% to 10.4%, and its estimated monthly branded searches moved from 74K to 40.5K.
- Across the 11 months ending August 2026, Informatica’s estimated Share of Search among etl tools worldwide moved from 74.2% to 77.6%, and its estimated monthly branded searches moved from 450K to 301K.

## How did search popularity change for etl tools worldwide in August 2026?

- In August 2026, Informatica gained estimated Share of Search among etl tools worldwide, from 76.6% to 77.6%.
- Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

## Month by month

| Month | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank | Informatica estimated searches | Informatica Share of Search | Informatica rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 12.2% | 2 | 450K | 74.2% | 1 |
| Nov 2025 | 49.5K | 10.2% | 2 | 368K | 75.5% | 1 |
| Dec 2025 | 40.5K | 10.1% | 2 | 301K | 75.1% | 1 |
| Jan 2026 | 49.5K | 10.2% | 2 | 368K | 75.6% | 1 |
| Feb 2026 | 49.5K | 10.2% | 2 | 368K | 75.9% | 1 |
| Mar 2026 | 49.5K | 8.7% | 2 | 450K | 79% | 1 |
| Apr 2026 | 49.5K | 10.3% | 2 | 368K | 76.6% | 1 |
| May 2026 | 49.5K | 10.5% | 2 | 368K | 77.9% | 1 |
| Jun 2026 | 49.5K | 12.1% | 2 | 301K | 73.9% | 1 |
| Jul 2026 | 40.5K | 10.3% | 2 | 301K | 76.6% | 1 |
| Aug 2026 | 40.5K | 10.4% | 2 | 301K | 77.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fivetran’s and Informatica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fivetran**: Measured on the search term “fivetran”.
- **Informatica**: Measured on the search term “informatica”.

- [Fivetran profile](/demand/global-en/brands/fivetran)
- [Informatica profile](/demand/global-en/brands/informatica)
- [All etl tools worldwide](/demand/global-en/categories/etl-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fivetran or Informatica?

In August 2026, Informatica had more branded searches than Fivetran among etl tools worldwide. Informatica was estimated to have 301K branded searches compared to Fivetran’s 40.5K, and held a 77.6% Share of Search versus Fivetran’s 10.4%.

## Cite this page

Brandwave. "Fivetran vs Informatica: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fivetran-vs-informatica

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fivetran-vs-informatica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.