--- title: "Fivetran vs Funnel: Which is searched more?" description: "Is Fivetran or Funnel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fivetran-vs-funnel" publisher: "Brandwave" --- # Fivetran vs Funnel: Which is searched more? Is Fivetran or Funnel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing data integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fivetran and Funnel - **Competitive set**: Marketing data integration platforms - **Market**: Global - **Month measured**: Sep 2026 - **Fivetran Share of Search**: 29.7% - **Funnel Share of Search**: 1.1% ## Is Fivetran or Funnel more popular in search? - In September 2026, Fivetran had more branded searches than Funnel among marketing data integration platforms worldwide. Fivetran had about 49,500 branded searches, while Funnel had 1,910. Fivetran made up 29.7% of all marketing data integration platform searches we track, and Funnel accounted for 1.1%. - Fivetran was ahead of Funnel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fivetran’s share of searches among marketing data integration platforms worldwide moved from 46.2% to 29.7%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Funnel’s share of searches among marketing data integration platforms worldwide moved from 2.3% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top marketing data integration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fivetran and Funnel were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Funnel was listed before Fivetran in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Supermetrics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Funnel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Fivetran | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Airbyte | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hightouch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Improvado | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Windsor.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing data integration platforms - Asked ChatGPT "Which marketing data integration platform should I use?": 1. Supermetrics, 2. Fivetran, 3. Funnel, 4. Airbyte, 5. Hightouch - Asked ChatGPT "What are the best marketing data integration platforms?": 1. Funnel, 2. Supermetrics, 3. Improvado, 4. Fivetran, 5. Airbyte, 6. Hightouch - Asked ChatGPT "What's the best marketing data integration platform for multi-channel data?": 1. Funnel, 2. Supermetrics, 3. Fivetran, 4. Airbyte - Searched Google, AI Overview "best data integration platform": 1. Fivetran, 2. Airbyte - Searched Google, AI Overview "marketing data pipeline": 1. Supermetrics, 2. Funnel, 3. Hightouch Not named in any answer: Windsor.ai and Adverity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing data integration platforms worldwide in September 2026? - In September 2026, Fivetran gained share of searches among marketing data integration platforms worldwide, from 27.3% to 29.7%. - Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026. ## Month by month | Month | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank | Funnel estimated searches | Funnel Share of Search | Funnel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 46.2% | 1 | 3.6K | 2.3% | 6 | | Nov 2025 | 49.5K | 38.8% | 1 | 2.9K | 2.3% | 6 | | Dec 2025 | 40.5K | 38.8% | 1 | 2.4K | 2.3% | 6 | | Jan 2026 | 49.5K | 39% | 1 | 2.9K | 2.3% | 6 | | Feb 2026 | 49.5K | 38.4% | 1 | 2.9K | 2.3% | 7 | | Mar 2026 | 49.5K | 34.1% | 1 | 2.9K | 2% | 7 | | Apr 2026 | 49.5K | 33.4% | 1 | 2.4K | 1.6% | 7 | | May 2026 | 49.5K | 33.1% | 1 | 2.4K | 1.6% | 7 | | Jun 2026 | 49.5K | 30.3% | 1 | 2.4K | 1.5% | 7 | | Jul 2026 | 40.5K | 25.1% | 2 | 1.9K | 1.2% | 7 | | Aug 2026 | 40.5K | 27.3% | 1 | 1.9K | 1.3% | 7 | | Sep 2026 | 49.5K | 29.7% | 1 | 1.9K | 1.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Fivetran’s and Funnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fivetran**: Measured on the search term “fivetran”. - **Funnel**: Measured on the search terms “funnel io”, “funnel marketing data” and “funnel.io”, summed into one figure. - [Fivetran profile](/demand/global-en/brands/fivetran) - [Funnel profile](/demand/global-en/brands/funnel) - [All marketing data integration platforms worldwide](/demand/global-en/categories/marketing-data-integration-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fivetran or Funnel more popular in search? In September 2026, Fivetran had more branded searches than Funnel among marketing data integration platforms worldwide. Fivetran had about 49,500 branded searches, while Funnel had 1,910. Fivetran made up 29.7% of all marketing data integration platform searches we track, and Funnel accounted for 1.1%. ## Cite this page Brandwave. "Fivetran vs Funnel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fivetran-vs-funnel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fivetran-vs-funnel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.