--- title: "Five Star vs Moleskine: Which is searched more?" description: "Is Five Star or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/five-star-vs-moleskine" publisher: "Brandwave" --- # Five Star vs Moleskine: Which is searched more? Is Five Star or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Five Star and Moleskine - **Competitive set**: Notebook brands - **Market**: Global - **Month measured**: Sep 2026 - **Five Star Share of Search**: 1.6% - **Moleskine Share of Search**: 22% ## Is Five Star or Moleskine more popular in search? - In September 2026, Moleskine had more branded searches than Five Star among notebook brands worldwide. Moleskine had about 201,000 branded searches, while Five Star had 14,800. Moleskine made up 22% of all notebook brand searches we track, and Five Star accounted for 1.6%. - Moleskine was ahead of Five Star in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Five Star’s share of searches among notebook brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 8.1K to 14.8K. - Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands worldwide moved from 31.5% to 22%, and its estimated monthly branded searches held steady at 201K. ## Top notebook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Five Star was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moleskine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Five Star was listed before Moleskine in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leuchtturm1917 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Midori | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rhodia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Five Star | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Hobonichi | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Kokuyo | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Clairefontaine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Field Notes | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Oxford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about notebook brands - Asked ChatGPT "Which notebook brand should I buy?": 1. Leuchtturm1917, 2. Midori, 3. Rhodia, 4. Five Star, 5. Kokuyo - Asked ChatGPT "What are the best notebook brands?": 1. Leuchtturm1917, 2. Rhodia, 3. Midori, 4. Kokuyo, 5. Clairefontaine, 6. Five Star, 7. Moleskine - Asked ChatGPT "What's the best notebook brand for journaling?": 1. Leuchtturm1917, 2. Midori, 3. Hobonichi, 4. Rhodia - Searched Google, AI Overview "notebook brands": 1. Five Star, 2. Leuchtturm1917, 3. Moleskine, 4. Hobonichi, 5. Midori, 6. Kokuyo, 7. Field Notes, 8. Rhodia - Searched Google, AI Overview "bullet journal notebook": 1. Leuchtturm1917, 2. Hobonichi Not named in any answer: Oxford. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for notebook brands worldwide in September 2026? - In September 2026, Moleskine gained share of searches among notebook brands worldwide, from 21.3% to 22%. - In September 2026, Five Star lost share of searches among notebook brands worldwide, from 4.3% to 1.6%. ## Month by month | Month | Five Star estimated searches | Five Star Share of Search | Five Star rank | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.3% | 8 | 201K | 31.5% | 1 | | Nov 2025 | 6.6K | 0.89% | 8 | 246K | 33.2% | 1 | | Dec 2025 | 6.6K | 0.69% | 8 | 301K | 31.3% | 2 | | Jan 2026 | 18.1K | 2.1% | 8 | 246K | 28.3% | 2 | | Feb 2026 | 8.1K | 1.6% | 8 | 165K | 32.1% | 1 | | Mar 2026 | 5.4K | 1.1% | 8 | 165K | 33.3% | 1 | | Apr 2026 | 5.4K | 1.2% | 8 | 165K | 35.4% | 1 | | May 2026 | 5.4K | 1.2% | 8 | 165K | 35.4% | 1 | | Jun 2026 | 8.1K | 1.7% | 8 | 165K | 34.9% | 1 | | Jul 2026 | 18.1K | 3.3% | 7 | 165K | 30.5% | 1 | | Aug 2026 | 40.5K | 4.3% | 6 | 201K | 21.3% | 2 | | Sep 2026 | 14.8K | 1.6% | 8 | 201K | 22% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Five Star’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Five Star**: Measured on the search terms “five star notebook” and “five star notebooks”, summed into one figure. - **Moleskine**: Measured on the search term “moleskine”. - [Five Star profile](/demand/global-en/brands/five-star) - [Moleskine profile](/demand/global-en/brands/moleskine) - [All notebook brands worldwide](/demand/global-en/categories/notebook-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Five Star or Moleskine more popular in search? In September 2026, Moleskine had more branded searches than Five Star among notebook brands worldwide. Moleskine had about 201,000 branded searches, while Five Star had 14,800. Moleskine made up 22% of all notebook brand searches we track, and Five Star accounted for 1.6%. ## Cite this page Brandwave. "Five Star vs Moleskine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/five-star-vs-moleskine This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/five-star-vs-moleskine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.