---
title: "FitOn vs Strava: Which is more popular by branded search?"
description: "Which is more popular in search, FitOn or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fiton-vs-strava"
publisher: "Brandwave"
---

# FitOn vs Strava: Which is more popular by branded search?

Which is more popular in search, FitOn or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FitOn and Strava
- **Competitive set**: Fitness apps
- **Market**: Global
- **Month measured**: Aug 2026
- **FitOn Share of Search**: 0.84%
- **Strava Share of Search**: 84.8%

## Which is more popular in search, FitOn or Strava?

- In August 2026, Strava had more branded searches than FitOn among fitness apps worldwide. Strava was estimated to have 2.2M branded searches compared to FitOn’s 22.2K, and held an 84.8% Share of Search versus FitOn’s 0.84%.
- Strava was ahead of FitOn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FitOn’s estimated Share of Search among fitness apps worldwide moved from 1.2% to 0.84%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide moved from 78.9% to 84.8%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for fitness apps worldwide in August 2026?

- In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%.
- Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Month by month

| Month | FitOn estimated searches | FitOn Share of Search | FitOn rank | Strava estimated searches | Strava Share of Search | Strava rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 1.2% | 3 | 2.2M | 78.9% | 1 |
| Nov 2025 | 33.1K | 1.4% | 3 | 1.8M | 78.6% | 1 |
| Dec 2025 | 27.1K | 1.2% | 3 | 1.8M | 81.6% | 1 |
| Jan 2026 | 40.5K | 1.4% | 3 | 2.2M | 75.3% | 1 |
| Feb 2026 | 27.1K | 1.2% | 3 | 1.8M | 78.7% | 1 |
| Mar 2026 | 27.1K | 0.96% | 3 | 2.2M | 79.2% | 1 |
| Apr 2026 | 27.1K | 0.96% | 3 | 2.2M | 79.2% | 1 |
| May 2026 | 27.1K | 0.99% | 3 | 2.2M | 82.1% | 1 |
| Jun 2026 | 22.2K | 0.84% | 3 | 2.2M | 84.8% | 1 |
| Jul 2026 | 22.2K | 0.99% | 3 | 1.8M | 82% | 1 |
| Aug 2026 | 22.2K | 0.84% | 3 | 2.2M | 84.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FitOn’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FitOn**: Measured on the search term “fiton”.
- **Strava**: Measured on the search term “strava”.

- [FitOn profile](/demand/global-en/brands/fiton)
- [Strava profile](/demand/global-en/brands/strava)
- [All fitness apps worldwide](/demand/global-en/categories/fitness-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FitOn or Strava?

In August 2026, Strava had more branded searches than FitOn among fitness apps worldwide. Strava was estimated to have 2.2M branded searches compared to FitOn’s 22.2K, and held an 84.8% Share of Search versus FitOn’s 0.84%.

## Cite this page

Brandwave. "FitOn vs Strava: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fiton-vs-strava

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fiton-vs-strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.