--- title: "Fitia vs MacroFactor: Which is searched more?" description: "Is Fitia or MacroFactor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Calorie tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fitia-vs-macrofactor" publisher: "Brandwave" --- # Fitia vs MacroFactor: Which is searched more? Is Fitia or MacroFactor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Calorie tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fitia and MacroFactor - **Competitive set**: Calorie tracking apps - **Market**: Global - **Month measured**: Sep 2026 - **Fitia Share of Search**: 1.9% - **MacroFactor Share of Search**: 3.6% ## Is Fitia or MacroFactor more popular in search? - In September 2026, MacroFactor had more branded searches than Fitia among calorie tracking apps worldwide. MacroFactor had about 27,100 branded searches, while Fitia had 14,800. MacroFactor made up 3.6% of all calorie tracking app searches we track, and Fitia accounted for 1.9%. - MacroFactor was ahead of Fitia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fitia’s share of searches among calorie tracking apps worldwide moved from 1.2% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie tracking apps worldwide moved from 2.7% to 3.6%, and its estimated monthly branded searches held steady at 27.1K. ## Top calorie tracking apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fitia was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. MacroFactor was listed before Fitia in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cronometer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lose It! | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MyFitnessPal | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | MacroFactor | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Noom | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Fitia | 6th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about calorie tracking apps - Asked ChatGPT "Which calorie tracking app should I use?": 1. Lose It!, 2. Cronometer, 3. MacroFactor, 4. MyFitnessPal - Asked ChatGPT "What are the best calorie tracking apps?": 1. Lose It!, 2. Cronometer, 3. MacroFactor, 4. MyFitnessPal - Asked ChatGPT "What's the best calorie tracking app for meal logging?": 1. Cronometer, 2. Lose It!, 3. MyFitnessPal, 4. MacroFactor - Searched Google, AI Overview "calorie tracking apps": 1. MyFitnessPal, 2. Cronometer, 3. Lose It!, 4. Noom, 5. Fitia - Searched Google, AI Overview "calorie tracker app": 1. MyFitnessPal, 2. Cronometer, 3. Lose It!, 4. Noom, 5. Fitia Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for calorie tracking apps worldwide in September 2026? - In September 2026, MacroFactor lost share of searches among calorie tracking apps worldwide, from 4.5% to 3.6%. - Estimated monthly branded searches for Fitia worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Month by month | Month | Fitia estimated searches | Fitia Share of Search | Fitia rank | MacroFactor estimated searches | MacroFactor Share of Search | MacroFactor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 1.2% | 6 | 27.1K | 2.7% | 5 | | Nov 2025 | 12.1K | 1.5% | 6 | 27.1K | 3.3% | 5 | | Dec 2025 | 9.9K | 1.4% | 6 | 27.1K | 3.8% | 5 | | Jan 2026 | 14.8K | 1.2% | 6 | 49.5K | 4% | 5 | | Feb 2026 | 14.8K | 1.7% | 6 | 27.1K | 3% | 5 | | Mar 2026 | 14.8K | 1.5% | 6 | 27.1K | 2.7% | 5 | | Apr 2026 | 18.1K | 1.8% | 6 | 33.1K | 3.3% | 5 | | May 2026 | 14.8K | 1.7% | 6 | 33.1K | 3.7% | 5 | | Jun 2026 | 14.8K | 2% | 6 | 33.1K | 4.4% | 5 | | Jul 2026 | 14.8K | 2% | 6 | 33.1K | 4.4% | 5 | | Aug 2026 | 14.8K | 2% | 6 | 33.1K | 4.5% | 5 | | Sep 2026 | 14.8K | 1.9% | 6 | 27.1K | 3.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fitia’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fitia**: Measured on the search term “fitia”. - **MacroFactor**: Measured on the search term “macrofactor”. - [Fitia profile](/demand/global-en/brands/fitia) - [MacroFactor profile](/demand/global-en/brands/macrofactor) - [All calorie tracking apps worldwide](/demand/global-en/categories/calorie-tracking-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fitia or MacroFactor more popular in search? In September 2026, MacroFactor had more branded searches than Fitia among calorie tracking apps worldwide. MacroFactor had about 27,100 branded searches, while Fitia had 14,800. MacroFactor made up 3.6% of all calorie tracking app searches we track, and Fitia accounted for 1.9%. ## Cite this page Brandwave. "Fitia vs MacroFactor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fitia-vs-macrofactor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fitia-vs-macrofactor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.