--- title: "FitFlop vs OluKai: Which is searched more?" description: "Is FitFlop or OluKai more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flip flop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fitflop-vs-olukai" publisher: "Brandwave" --- # FitFlop vs OluKai: Which is searched more? Is FitFlop or OluKai more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flip flop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FitFlop and OluKai - **Competitive set**: Flip flop brands - **Market**: Global - **Month measured**: Sep 2026 - **FitFlop Share of Search**: 1.3% - **OluKai Share of Search**: 1.3% ## Is FitFlop or OluKai more popular in search? - In September 2026, FitFlop and OluKai were level in searches among flip flop brands worldwide, with an estimated 201K branded searches each, at 1.3% of the total each. - The lead changed hands once in the 12 months ending September 2026: OluKai took it in April 2026. - Across the 12 months ending September 2026, FitFlop’s share of searches among flip flop brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, OluKai’s share of searches among flip flop brands worldwide moved from 0.95% to 1.3%, and its estimated monthly branded searches moved from 135K to 201K. ## Top flip flop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OluKai appeared in all five answers. FitFlop did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OluKai | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Archies | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Havaianas | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Birkenstock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | OOFOS | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Vionic | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Teva | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Sanuk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Crocs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FitFlop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ipanema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flip flop brands - Asked ChatGPT "Which flip flop brand should I buy?": 1. Archies, 2. Havaianas, 3. OluKai, 4. Reef - Asked ChatGPT "What are the best flip flop brands?": 1. OluKai, 2. OOFOS, 3. Reef, 4. Birkenstock, 5. Havaianas, 6. Vionic, 7. Archies - Asked ChatGPT "What's the best flip flop brand for summer casual wear?": 1. Reef, 2. OluKai, 3. Havaianas, 4. Sanuk - Searched Google, AI Overview "best flip flops": 1. OluKai, 2. Archies, 3. OOFOS, 4. Teva, 5. Reef - Searched Google, AI Overview "sandals brands": 1. Birkenstock, 2. Archies, 3. Vionic, 4. Teva, 5. Sanuk, 6. Reef, 7. OluKai Not named in any answer: Crocs, FitFlop and Ipanema. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for flip flop brands worldwide in September 2026? - Estimated monthly branded searches for OluKai worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026. ## Month by month | Month | FitFlop estimated searches | FitFlop Share of Search | FitFlop rank | OluKai estimated searches | OluKai Share of Search | OluKai rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 1.4% | 5 | 135K | 0.95% | 6 | | Nov 2025 | 201K | 1.1% | 5 | 165K | 0.92% | 6 | | Dec 2025 | 201K | 1% | 5 | 201K | 1% | 6 | | Jan 2026 | 201K | 1.6% | 5 | 135K | 1.1% | 6 | | Feb 2026 | 165K | 1.4% | 4 | 135K | 1.1% | 6 | | Mar 2026 | 246K | 1.4% | 4 | 246K | 1.4% | 5 | | Apr 2026 | 246K | 1.3% | 6 | 301K | 1.6% | 4 | | May 2026 | 301K | 1.4% | 5 | 301K | 1.4% | 6 | | Jun 2026 | 301K | 1.2% | 5 | 301K | 1.2% | 6 | | Jul 2026 | 301K | 1.2% | 5 | 301K | 1.2% | 6 | | Aug 2026 | 246K | 1.2% | 5 | 246K | 1.2% | 6 | | Sep 2026 | 201K | 1.3% | 5 | 201K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using FitFlop’s and OluKai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FitFlop**: Measured on the search term “fit flop”. - **OluKai**: Measured on the search term “olukai”. - [FitFlop profile](/demand/global-en/brands/fitflop) - [OluKai profile](/demand/global-en/brands/olukai) - [All flip flop brands worldwide](/demand/global-en/categories/flip-flop-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FitFlop or OluKai more popular in search? In September 2026, FitFlop and OluKai were level in searches among flip flop brands worldwide, with an estimated 201K branded searches each, at 1.3% of the total each. ## Cite this page Brandwave. "FitFlop vs OluKai: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fitflop-vs-olukai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fitflop-vs-olukai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.