---
title: "Fitbod vs Les Mills: Which is searched more?"
description: "Is Fitbod or Les Mills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fitbod-vs-les-mills"
publisher: "Brandwave"
---

# Fitbod vs Les Mills: Which is searched more?

Is Fitbod or Les Mills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fitbod and Les Mills
- **Competitive set**: Fitness apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Fitbod Share of Search**: 0.66%
- **Les Mills Share of Search**: 3.3%

## Is Fitbod or Les Mills more popular in search?

- In September 2026, Les Mills had more branded searches than Fitbod among fitness apps worldwide. Les Mills had about 110,000 branded searches, while Fitbod had 22,200. Les Mills made up 3.3% of all fitness app searches we track, and Fitbod accounted for 0.66%.
- Les Mills was ahead of Fitbod in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbod’s share of searches among fitness apps worldwide moved from 0.64% to 0.66%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Les Mills’ share of searches among fitness apps worldwide moved from 3.9% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.

## Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fitbod was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Les Mills did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nike Training Club | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| FitOn | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Strava | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Fitbod | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Peloton | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| MyFitnessPal | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Les Mills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fitness apps

- Asked ChatGPT "Which fitness app should I use?": 1. Nike Training Club, 2. Strava, 3. FitOn
- Asked ChatGPT "What are the best fitness apps?": 1. Nike Training Club, 2. Fitbod, 3. FitOn, 4. Strava, 5. Peloton
- Asked ChatGPT "What's the best fitness app for daily workouts?": 1. Nike Training Club, 2. FitOn, 3. Fitbod
- Searched Google, AI Overview "fitness apps": 1. Nike Training Club, 2. Peloton, 3. Strava, 4. MyFitnessPal
- Searched Google, AI Overview "workout tracking app": named none of the brands we track

Not named in any answer: Les Mills.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for fitness apps worldwide in September 2026?

- Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Month by month

| Month | Fitbod estimated searches | Fitbod Share of Search | Fitbod rank | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 0.64% | 7 | 135K | 3.9% | 4 |
| Nov 2025 | 27.1K | 0.81% | 7 | 110K | 3.3% | 4 |
| Dec 2025 | 27.1K | 0.84% | 6 | 110K | 3.4% | 4 |
| Jan 2026 | 40.5K | 1.1% | 6 | 165K | 4.5% | 4 |
| Feb 2026 | 27.1K | 0.86% | 6 | 110K | 3.5% | 4 |
| Mar 2026 | 27.1K | 0.73% | 6 | 135K | 3.7% | 4 |
| Apr 2026 | 27.1K | 0.74% | 6 | 110K | 3% | 4 |
| May 2026 | 27.1K | 0.76% | 6 | 110K | 3.1% | 4 |
| Jun 2026 | 27.1K | 0.8% | 5 | 135K | 4% | 4 |
| Jul 2026 | 27.1K | 0.92% | 5 | 110K | 3.7% | 4 |
| Aug 2026 | 27.1K | 0.81% | 5 | 110K | 3.3% | 4 |
| Sep 2026 | 22.2K | 0.66% | 5 | 110K | 3.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fitbod’s and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fitbod**: Measured on the search term “fitbod”.
- **Les Mills**: Measured on the search term “les mills”.

- [Fitbod profile](/demand/global-en/brands/fitbod)
- [Les Mills profile](/demand/global-en/brands/les-mills)
- [All fitness apps worldwide](/demand/global-en/categories/fitness-apps): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fitbod or Les Mills more popular in search?

In September 2026, Les Mills had more branded searches than Fitbod among fitness apps worldwide. Les Mills had about 110,000 branded searches, while Fitbod had 22,200. Les Mills made up 3.3% of all fitness app searches we track, and Fitbod accounted for 0.66%.

## Cite this page

Brandwave. "Fitbod vs Les Mills: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fitbod-vs-les-mills

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fitbod-vs-les-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
