--- title: "Fitbit vs Wahoo: Which is searched more?" description: "Is Fitbit or Wahoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heart monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fitbit-vs-wahoo" publisher: "Brandwave" --- # Fitbit vs Wahoo: Which is searched more? Is Fitbit or Wahoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heart monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fitbit and Wahoo - **Competitive set**: Heart monitor brands - **Market**: Global - **Month measured**: Sep 2026 - **Fitbit Share of Search**: 26.5% - **Wahoo Share of Search**: 0.1% ## Is Fitbit or Wahoo more popular in search? - In September 2026, Fitbit had more branded searches than Wahoo among heart monitor brands worldwide. Fitbit had about 1.2 million branded searches, while Wahoo had 4,400. Fitbit made up 26.5% of all heart monitor brand searches we track, and Wahoo accounted for 0.1%. - Fitbit was ahead of Wahoo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands worldwide moved from 26.6% to 26.5%, and its estimated monthly branded searches moved from 1M to 1.2M. - Across the 12 months ending September 2026, Wahoo’s share of searches among heart monitor brands worldwide moved from 0.18% to 0.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top heart monitor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wahoo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Fitbit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fitbit and Wahoo were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Polar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Garmin | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Wahoo | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Fitbit | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | COROS | 4th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about heart monitor brands - Asked ChatGPT "Which heart monitor brand should I buy?": 1. Polar - Asked ChatGPT "What are the best heart monitor brands?": 1. Polar, 2. Garmin, 3. Fitbit - Asked ChatGPT "What's the best heart monitor brand for monitoring workouts?": 1. Polar, 2. Garmin - Searched Google, AI Overview "best heart monitor": 1. Polar, 2. COROS, 3. Wahoo - Searched Google, AI Overview "heart rate monitor": 1. Polar, 2. Wahoo, 3. COROS Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for heart monitor brands worldwide in September 2026? - In September 2026, Fitbit gained share of searches among heart monitor brands worldwide, from 22.8% to 26.5%. - Estimated monthly branded searches for Wahoo worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | Wahoo estimated searches | Wahoo Share of Search | Wahoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 26.6% | 2 | 6.6K | 0.18% | 4 | | Nov 2025 | 1.2M | 26.5% | 2 | 6.6K | 0.14% | 4 | | Dec 2025 | 1M | 22.8% | 2 | 6.6K | 0.15% | 4 | | Jan 2026 | 1M | 22.8% | 2 | 8.1K | 0.18% | 4 | | Feb 2026 | 823K | 22.9% | 2 | 6.6K | 0.18% | 4 | | Mar 2026 | 823K | 19.6% | 2 | 8.1K | 0.19% | 4 | | Apr 2026 | 1M | 22.8% | 2 | 6.6K | 0.15% | 4 | | May 2026 | 1.8M | 35.1% | 2 | 6.6K | 0.13% | 4 | | Jun 2026 | 1.5M | 30.7% | 2 | 5.4K | 0.11% | 4 | | Jul 2026 | 1.2M | 26.5% | 2 | 5.4K | 0.12% | 4 | | Aug 2026 | 1.2M | 22.8% | 2 | 5.4K | 0.1% | 4 | | Sep 2026 | 1.2M | 26.5% | 2 | 4.4K | 0.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fitbit’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fitbit**: Measured on the search term “fitbit”. - **Wahoo**: Measured on the search term “wahoo tickr”. - [Fitbit profile](/demand/global-en/brands/fitbit) - [Wahoo profile](/demand/global-en/brands/wahoo) - [All heart monitor brands worldwide](/demand/global-en/categories/heart-monitor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fitbit or Wahoo more popular in search? In September 2026, Fitbit had more branded searches than Wahoo among heart monitor brands worldwide. Fitbit had about 1.2 million branded searches, while Wahoo had 4,400. Fitbit made up 26.5% of all heart monitor brand searches we track, and Wahoo accounted for 0.1%. ## Cite this page Brandwave. "Fitbit vs Wahoo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fitbit-vs-wahoo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fitbit-vs-wahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.