---
title: "Fitbit vs Garmin: Which is more popular by branded search?"
description: "Which is more popular in search, Fitbit or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Fitness watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fitbit-vs-garmin"
publisher: "Brandwave"
---

# Fitbit vs Garmin: Which is more popular by branded search?

Which is more popular in search, Fitbit or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Fitness watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fitbit and Garmin
- **Competitive set**: Fitness watch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fitbit Share of Search**: 17.3%
- **Garmin Share of Search**: 69.5%

## Which is more popular in search, Fitbit or Garmin?

- In August 2026, Garmin had more branded searches than Fitbit among fitness watch brands worldwide. Garmin was estimated to have 5.4M branded searches compared to Fitbit’s 1.3M, and held a 69.5% Share of Search versus Fitbit’s 17.3%.
- Garmin was ahead of Fitbit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide moved from 19.9% to 17.3%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide moved from 64.1% to 69.5%, and its estimated monthly branded searches moved from 3.6M to 5.4M.

## How did search popularity change for fitness watch brands worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.
- In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.

## Month by month

| Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | Garmin estimated searches | Garmin Share of Search | Garmin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 19.9% | 2 | 3.6M | 64.1% | 1 |
| Nov 2025 | 1.4M | 19.4% | 2 | 4.6M | 64.8% | 1 |
| Dec 2025 | 1.1M | 17.4% | 2 | 4.4M | 66.6% | 1 |
| Jan 2026 | 1.1M | 17.2% | 2 | 4.4M | 66.4% | 1 |
| Feb 2026 | 932K | 17.3% | 2 | 3.6M | 66.2% | 1 |
| Mar 2026 | 952K | 15.1% | 2 | 4.3M | 68.8% | 1 |
| Apr 2026 | 1.1M | 17.4% | 2 | 4.4M | 67.5% | 1 |
| May 2026 | 2M | 26.3% | 2 | 4.5M | 60.6% | 1 |
| Jun 2026 | 1.6M | 23.2% | 2 | 4.4M | 62.3% | 1 |
| Jul 2026 | 1.3M | 20.1% | 2 | 4.4M | 65.1% | 1 |
| Aug 2026 | 1.3M | 17.3% | 2 | 5.4M | 69.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charge”, “fitbit com”, “fitbit fitness watch”, “fitbit sense”, “fitbit smartwatch”, “fitbit versa” and “smartwatch fitbit”, summed into one figure.
- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.

- [Fitbit profile](/demand/global-en/brands/fitbit)
- [Garmin profile](/demand/global-en/brands/garmin)
- [All fitness watch brands worldwide](/demand/global-en/categories/fitness-watch-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fitbit or Garmin?

In August 2026, Garmin had more branded searches than Fitbit among fitness watch brands worldwide. Garmin was estimated to have 5.4M branded searches compared to Fitbit’s 1.3M, and held a 69.5% Share of Search versus Fitbit’s 17.3%.

## Cite this page

Brandwave. "Fitbit vs Garmin: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fitbit-vs-garmin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fitbit-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.