--- title: "Fitbit vs Gabb: Which is more popular?" description: "Is Fitbit or Gabb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids smartwatch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fitbit-vs-gabb" publisher: "Brandwave" --- # Fitbit vs Gabb: Which is more popular? Is Fitbit or Gabb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids smartwatch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fitbit and Gabb - **Competitive set**: Kids smartwatch brands - **Market**: Global - **Month measured**: Oct 2026 - **Fitbit Share of Search**: 3.7% - **Gabb Share of Search**: 3% ## Is Fitbit or Gabb more popular in search? - In October 2026, Fitbit had more branded searches than Gabb among kids smartwatch brands worldwide. Fitbit had about 12,100 branded searches, while Gabb had 9,900. Fitbit made up 3.7% of all kids smartwatch brand searches we track, and Gabb accounted for 3%. - The lead changed hands 3 times in the 12 months ending October 2026: Fitbit took it in January 2026, Gabb took it in March 2026, Fitbit took it in October 2026. - Across the 12 months ending October 2026, Fitbit’s share of searches among kids smartwatch brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending October 2026, Gabb’s share of searches among kids smartwatch brands worldwide moved from 6% to 3%, and its estimated monthly branded searches moved from 22.2K to 9.9K. ## Top kids smartwatch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fitbit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gabb did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Verizon | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Bark | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Apple Watch | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Garmin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fitbit | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Spacetalk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xplora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | imoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TickTalk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gabb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VTech | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids smartwatch brands - Asked ChatGPT "Which kids smartwatch should I buy?": 1. Verizon, 2. Bark, 3. Apple Watch - Asked ChatGPT "What are the best smartwatches for kids?": 1. Garmin, 2. Verizon, 3. Fitbit, 4. Apple Watch - Asked ChatGPT "What's the best smartwatch for a child without a phone?": 1. Garmin - Searched Google, AI Overview "kids smart watch": 1. Verizon, 2. Bark, 3. Apple Watch - Searched Google, AI Overview "smart watch for kids": 1. Verizon, 2. Bark, 3. Apple Watch Not named in any answer: Spacetalk, Xplora, imoo, TickTalk, Gabb and VTech. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for kids smartwatch brands worldwide in October 2026? - In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches. - In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%. ## How has branded search for Fitbit and Gabb changed worldwide over the last 12 months? | Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | Gabb estimated searches | Gabb Share of Search | Gabb rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 4% | 8 | 22.2K | 6% | 6 | | Dec 2025 | 18.1K | 5.3% | 8 | 22.2K | 6.5% | 7 | | Jan 2026 | 14.8K | 5.6% | 6 | 12.1K | 4.6% | 8 | | Feb 2026 | 9.9K | 4.5% | 9 | 9.9K | 4.5% | 10 | | Mar 2026 | 9.9K | 3.7% | 10 | 12.1K | 4.5% | 8 | | Apr 2026 | 9.9K | 3.9% | 10 | 12.1K | 4.8% | 8 | | May 2026 | 9.9K | 3.4% | 10 | 14.8K | 5.1% | 8 | | Jun 2026 | 12.1K | 4% | 9 | 12.1K | 4% | 10 | | Jul 2026 | 9.9K | 3.4% | 10 | 12.1K | 4.1% | 8 | | Aug 2026 | 12.1K | 3.4% | 10 | 18.1K | 5% | 8 | | Sep 2026 | 9.9K | 3% | 10 | 12.1K | 3.7% | 9 | | Oct 2026 | 12.1K | 3.7% | 9 | 9.9K | 3% | 10 | ## How are Fitbit’s and Gabb’s branded searches counted? Brandwave collects information about searches that people make online using Fitbit’s and Gabb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fitbit**: Measured on the search term “fitbit ace”. - **Gabb**: Measured on the search term “gabb watch”. - [Fitbit profile](/demand/global-en/brands/fitbit) - [Gabb profile](/demand/global-en/brands/gabb) - [All kids smartwatch brands worldwide](/demand/global-en/categories/kids-smartwatch-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fitbit or Gabb more popular in search? In October 2026, Fitbit had more branded searches than Gabb among kids smartwatch brands worldwide. Fitbit had about 12,100 branded searches, while Gabb had 9,900. Fitbit made up 3.7% of all kids smartwatch brand searches we track, and Gabb accounted for 3%. ## Cite this page Brandwave. "Fitbit vs Gabb: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fitbit-vs-gabb This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fitbit-vs-gabb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.