---
title: "Fiskars vs Stihl: Which is searched more?"
description: "Which is more popular in search, Fiskars or Stihl? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fiskars-vs-stihl"
publisher: "Brandwave"
---

# Fiskars vs Stihl: Which is searched more?

Which is more popular in search, Fiskars or Stihl? Compare estimated monthly branded-search demand and Share of Search inside the Pruning saw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fiskars and Stihl
- **Competitive set**: Pruning saw brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fiskars Share of Search**: 5.4%
- **Stihl Share of Search**: 36.7%

## Which is more popular in search, Fiskars or Stihl?

- In September 2026, Stihl had more branded searches than Fiskars among pruning saw brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Fiskars’ 167K, and held a 36.7% Share of Search versus Fiskars’ 5.4%.
- Stihl was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among pruning saw brands worldwide moved from 4.5% to 5.4%, and its estimated monthly branded searches moved from 159K to 167K.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among pruning saw brands worldwide moved from 32.9% to 36.7%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for pruning saw brands worldwide in September 2026?

- In September 2026, Fiskars lost estimated Share of Search among pruning saw brands worldwide, from 5.9% to 5.4%.

## Month by month

| Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Stihl estimated searches | Stihl Share of Search | Stihl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 159K | 4.5% | 4 | 1.1M | 32.9% | 2 |
| Nov 2025 | 187K | 5% | 4 | 1.2M | 31.4% | 2 |
| Dec 2025 | 165K | 4.9% | 4 | 1.1M | 32.8% | 2 |
| Jan 2026 | 160K | 5.4% | 4 | 1.1M | 36.3% | 1 |
| Feb 2026 | 152K | 5.2% | 4 | 1M | 35.9% | 1 |
| Mar 2026 | 190K | 5.3% | 5 | 1.3M | 37.7% | 1 |
| Apr 2026 | 207K | 5.8% | 5 | 1.4M | 40.1% | 1 |
| May 2026 | 216K | 6.1% | 5 | 1.4M | 38.9% | 1 |
| Jun 2026 | 168K | 4.9% | 5 | 1.4M | 40.2% | 1 |
| Jul 2026 | 180K | 6.3% | 4 | 1.2M | 40.5% | 1 |
| Aug 2026 | 188K | 5.9% | 4 | 1.2M | 36.9% | 1 |
| Sep 2026 | 167K | 5.4% | 4 | 1.1M | 36.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fiskars’ and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fiskars**: Measured on the search terms “fiskars”, “fiskars scissors” and “fiskars weed puller”, summed into one figure.
- **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw”, “stihl leaf blowers” and “stihl weed eater”, summed into one figure.

- [Fiskars profile](/demand/global-en/brands/fiskars)
- [Stihl profile](/demand/global-en/brands/stihl)
- [All pruning saw brands worldwide](/demand/global-en/categories/pruning-saw-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fiskars or Stihl?

In September 2026, Stihl had more branded searches than Fiskars among pruning saw brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Fiskars’ 167K, and held a 36.7% Share of Search versus Fiskars’ 5.4%.

## Cite this page

Brandwave. "Fiskars vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fiskars-vs-stihl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fiskars-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.