--- title: "Fiskars vs Scotts: Which is searched more?" description: "Is Fiskars or Scotts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reel mower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fiskars-vs-scotts" publisher: "Brandwave" --- # Fiskars vs Scotts: Which is searched more? Is Fiskars or Scotts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reel mower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiskars and Scotts - **Competitive set**: Reel mower brands - **Market**: Global - **Month measured**: Sep 2026 - **Fiskars Share of Search**: 7% - **Scotts Share of Search**: 0.07% ## Is Fiskars or Scotts more popular in search? - In September 2026, Fiskars had more branded searches than Scotts among reel mower brands worldwide. Fiskars had about 167,000 branded searches, while Scotts had 1,600. Fiskars made up 7% of all reel mower brand searches we track, and Scotts accounted for 0.07%. - Fiskars was ahead of Scotts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands worldwide held steady at 7%, and its estimated monthly branded searches moved from 159K to 167K. - Across the 12 months ending September 2026, Scotts’ share of searches among reel mower brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top reel mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiskars and Scotts were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars was listed before Scotts in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | American Lawn Mower Company | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Scotts | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about reel mower brands - Asked ChatGPT "Which reel mower brand should I buy?": 1. Fiskars, 2. American Lawn Mower Company, 3. Scotts - Asked ChatGPT "What are the best reel mower brands?": 1. Fiskars, 2. American Lawn Mower Company, 3. Scotts - Asked ChatGPT "What's the best reel mower brand for small lawn care?": 1. Fiskars, 2. American Lawn Mower Company, 3. Scotts - Searched Google, AI Overview "manual lawn mower": named none of the brands we track - Searched Google, AI Overview "push reel mower": named none of the brands we track Not named in any answer: John Deere, Ryobi, Craftsman and Greenworks. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for reel mower brands worldwide in September 2026? - In September 2026, Scotts rose from 7th to 6th among reel mower brands worldwide. ## Month by month | Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Scotts estimated searches | Scotts Share of Search | Scotts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 159K | 7% | 4 | 1.3K | 0.06% | 6 | | Nov 2025 | 187K | 7.3% | 4 | 880 | 0.03% | 6 | | Dec 2025 | 165K | 6.9% | 4 | 720 | 0.03% | 7 | | Jan 2026 | 160K | 6.9% | 4 | 880 | 0.04% | 7 | | Feb 2026 | 152K | 6.8% | 4 | 1.6K | 0.07% | 6 | | Mar 2026 | 190K | 7% | 4 | 3.6K | 0.13% | 6 | | Apr 2026 | 207K | 7.5% | 4 | 3.6K | 0.13% | 6 | | May 2026 | 216K | 7.6% | 4 | 2.4K | 0.08% | 7 | | Jun 2026 | 168K | 6% | 4 | 1.9K | 0.07% | 7 | | Jul 2026 | 180K | 7% | 4 | 1.3K | 0.05% | 7 | | Aug 2026 | 188K | 7.3% | 4 | 1.6K | 0.06% | 7 | | Sep 2026 | 167K | 7% | 4 | 1.6K | 0.07% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiskars’ and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - **Scotts**: Measured on the search term “scotts lawn”. - [Fiskars profile](/demand/global-en/brands/fiskars) - [Scotts profile](/demand/global-en/brands/scotts) - [All reel mower brands worldwide](/demand/global-en/categories/reel-mower-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiskars or Scotts more popular in search? In September 2026, Fiskars had more branded searches than Scotts among reel mower brands worldwide. Fiskars had about 167,000 branded searches, while Scotts had 1,600. Fiskars made up 7% of all reel mower brand searches we track, and Scotts accounted for 0.07%. ## Cite this page Brandwave. "Fiskars vs Scotts: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fiskars-vs-scotts This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fiskars-vs-scotts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.