--- title: "Fiskars vs Malco: Which is searched more?" description: "Is Fiskars or Malco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fiskars-vs-malco-tools" publisher: "Brandwave" --- # Fiskars vs Malco: Which is searched more? Is Fiskars or Malco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiskars and Malco - **Competitive set**: Tin snips brands - **Market**: Global - **Month measured**: Sep 2026 - **Fiskars Share of Search**: 11.9% - **Malco Share of Search**: 0.35% ## Is Fiskars or Malco more popular in search? - In September 2026, Fiskars had more branded searches than Malco among tin snips brands worldwide. Fiskars had about 167,000 branded searches, while Malco had 4,900. Fiskars made up 11.9% of all tin snips brand searches we track, and Malco accounted for 0.35%. - Fiskars was ahead of Malco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands worldwide moved from 11.7% to 11.9%, and its estimated monthly branded searches moved from 159K to 167K. - Across the 12 months ending September 2026, Malco’s share of searches among tin snips brands worldwide moved from 0.36% to 0.35%, and its estimated monthly branded searches held steady at 4.9K. ## Top tin snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Malco appeared in all four answers. Fiskars did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Midwest Tool | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Wiss | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Malco | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Craftsman | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Knipex | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fiskars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bahco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bessey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tin snips brands - Asked ChatGPT "Which tin snips brand should I buy?": 1. Midwest Tool, 2. Malco, 3. Wiss - Asked ChatGPT "What are the best tin snips brands?": 1. Midwest Tool, 2. Malco, 3. Wiss, 4. Knipex - Asked ChatGPT "What's the best tin snips brand for sheet metal work?": 1. Midwest Tool, 2. Wiss, 3. Malco, 4. Knipex - Searched Google, AI Overview "best tin snips": 1. Craftsman, 2. Wiss, 3. Malco Not named in any answer: DeWalt, Fiskars, Bahco and Bessey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tin snips brands worldwide in September 2026? - In September 2026, Fiskars lost share of searches among tin snips brands worldwide, from 12.6% to 11.9%. ## Month by month | Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Malco estimated searches | Malco Share of Search | Malco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 159K | 11.7% | 4 | 4.9K | 0.36% | 8 | | Nov 2025 | 187K | 12.2% | 4 | 4.2K | 0.27% | 8 | | Dec 2025 | 165K | 10.6% | 4 | 4.5K | 0.29% | 8 | | Jan 2026 | 160K | 11.4% | 4 | 3.9K | 0.28% | 8 | | Feb 2026 | 152K | 10.4% | 4 | 5.4K | 0.37% | 8 | | Mar 2026 | 190K | 11.9% | 4 | 5.4K | 0.34% | 8 | | Apr 2026 | 207K | 13.7% | 3 | 5.4K | 0.36% | 8 | | May 2026 | 216K | 14.5% | 3 | 5.4K | 0.36% | 8 | | Jun 2026 | 168K | 11.7% | 3 | 5.4K | 0.38% | 8 | | Jul 2026 | 180K | 13.7% | 3 | 4.9K | 0.37% | 8 | | Aug 2026 | 188K | 12.6% | 4 | 4.9K | 0.33% | 8 | | Sep 2026 | 167K | 11.9% | 4 | 4.9K | 0.35% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiskars’ and Malco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - **Malco**: Measured on the search terms “malco snips” and “malco tools”, summed into one figure. - [Fiskars profile](/demand/global-en/brands/fiskars) - [Malco profile](/demand/global-en/brands/malco-tools) - [All tin snips brands worldwide](/demand/global-en/categories/tin-snips-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiskars or Malco more popular in search? In September 2026, Fiskars had more branded searches than Malco among tin snips brands worldwide. Fiskars had about 167,000 branded searches, while Malco had 4,900. Fiskars made up 11.9% of all tin snips brand searches we track, and Malco accounted for 0.35%. ## Cite this page Brandwave. "Fiskars vs Malco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fiskars-vs-malco-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fiskars-vs-malco-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.