--- title: "Fiskars vs Lenox: Which is searched more?" description: "Is Fiskars or Lenox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fiskars-vs-lenox" publisher: "Brandwave" --- # Fiskars vs Lenox: Which is searched more? Is Fiskars or Lenox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiskars and Lenox - **Competitive set**: Tin snips brands - **Market**: Global - **Month measured**: Sep 2026 - **Fiskars Share of Search**: 3.5% - **Lenox Share of Search**: 2.3% ## Is Fiskars or Lenox more popular in search? - In September 2026, Fiskars had more branded searches than Lenox among tin snips brands worldwide. Fiskars had about 910 branded searches, while Lenox had 590. Fiskars made up 3.5% of all tin snips brand searches we track, and Lenox accounted for 2.3%. - Fiskars was ahead of Lenox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 820 to 910. - Across the 12 months ending September 2026, Lenox’s share of searches among tin snips brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 590. ## Top tin snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lenox was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Fiskars did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Midwest Snips | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wiss | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Malco | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Lenox | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Craftsman | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Knipex | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Klein Tools | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Milwaukee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fiskars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bessey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Irwin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bahco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tin snips brands - Asked ChatGPT "Which tin snips brand should I buy?": 1. Midwest Snips, 2. Malco, 3. Wiss - Asked ChatGPT "What are the best tin snips brands?": 1. Midwest Snips, 2. Malco, 3. Wiss, 4. Klein Tools, 5. Knipex - Asked ChatGPT "What's the best tin snips brand for sheet metal work?": 1. Midwest Snips, 2. Wiss, 3. Malco, 4. Knipex - Searched Google, AI Overview "best tin snips": 1. Lenox, 2. Craftsman, 3. Wiss, 4. Midwest Snips, 5. Malco Not named in any answer: Milwaukee, DeWalt, Fiskars, Bessey, Irwin and Bahco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tin snips brands worldwide in September 2026? - Fiskars’ share of searches among tin snips brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.5% in September 2026. - In September 2026, Lenox fell from 11th to 12th among tin snips brands worldwide. ## Month by month | Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Lenox estimated searches | Lenox Share of Search | Lenox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 820 | 3.4% | 8 | 590 | 2.4% | 12 | | Nov 2025 | 900 | 3.6% | 8 | 590 | 2.4% | 12 | | Dec 2025 | 1K | 4.5% | 7 | 480 | 2.2% | 12 | | Jan 2026 | 940 | 4.5% | 8 | 480 | 2.3% | 12 | | Feb 2026 | 660 | 3% | 8 | 480 | 2.2% | 12 | | Mar 2026 | 730 | 2.8% | 10 | 480 | 1.9% | 12 | | Apr 2026 | 740 | 3.3% | 8 | 480 | 2.1% | 12 | | May 2026 | 730 | 2.8% | 9 | 590 | 2.3% | 12 | | Jun 2026 | 880 | 2.7% | 8 | 590 | 1.8% | 12 | | Jul 2026 | 840 | 3.4% | 9 | 480 | 2% | 12 | | Aug 2026 | 940 | 3.5% | 9 | 720 | 2.7% | 11 | | Sep 2026 | 910 | 3.5% | 8 | 590 | 2.3% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiskars’ and Lenox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiskars**: Measured on the search terms “fiskars aviation snips”, “fiskars snips” and “fiskars tin snips”, summed into one figure. - **Lenox**: Measured on the search terms “lenox aviation snips”, “lenox snips” and “lenox tin snips”, summed into one figure. - [Fiskars profile](/demand/global-en/brands/fiskars) - [Lenox profile](/demand/global-en/brands/lenox) - [All tin snips brands worldwide](/demand/global-en/categories/tin-snips-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiskars or Lenox more popular in search? In September 2026, Fiskars had more branded searches than Lenox among tin snips brands worldwide. Fiskars had about 910 branded searches, while Lenox had 590. Fiskars made up 3.5% of all tin snips brand searches we track, and Lenox accounted for 2.3%. ## Cite this page Brandwave. "Fiskars vs Lenox: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fiskars-vs-lenox This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fiskars-vs-lenox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.