---
title: "Fiskars vs Irwin: Which is searched more?"
description: "Which is more popular in search, Fiskars or Irwin? Compare estimated monthly branded-search demand and Share of Search inside the Bolt cutters brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fiskars-vs-irwin"
publisher: "Brandwave"
---

# Fiskars vs Irwin: Which is searched more?

Which is more popular in search, Fiskars or Irwin? Compare estimated monthly branded-search demand and Share of Search inside the Bolt cutters brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fiskars and Irwin
- **Competitive set**: Bolt cutters brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fiskars Share of Search**: 14.6%
- **Irwin Share of Search**: 0.38%

## Which is more popular in search, Fiskars or Irwin?

- In September 2026, Fiskars had more branded searches than Irwin among bolt cutters brands worldwide. Fiskars was estimated to have 167K branded searches compared to Irwin’s 4.4K, and held a 14.6% Share of Search versus Irwin’s 0.38%.
- Fiskars was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among bolt cutters brands worldwide held steady at 14.6%, and its estimated monthly branded searches moved from 159K to 167K.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among bolt cutters brands worldwide moved from 0.61% to 0.38%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

## How did search popularity change for bolt cutters brands worldwide in September 2026?

- In September 2026, Fiskars lost estimated Share of Search among bolt cutters brands worldwide, from 15.2% to 14.6%.
- Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

## Month by month

| Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Irwin estimated searches | Irwin Share of Search | Irwin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 159K | 14.6% | 3 | 6.6K | 0.61% | 4 |
| Nov 2025 | 187K | 14.8% | 3 | 5.4K | 0.43% | 4 |
| Dec 2025 | 165K | 12.7% | 3 | 5.4K | 0.42% | 4 |
| Jan 2026 | 160K | 14% | 3 | 5.4K | 0.47% | 4 |
| Feb 2026 | 152K | 12.7% | 3 | 5.4K | 0.45% | 4 |
| Mar 2026 | 190K | 14.4% | 3 | 5.4K | 0.41% | 4 |
| Apr 2026 | 207K | 16.5% | 3 | 5.4K | 0.43% | 4 |
| May 2026 | 216K | 17.1% | 3 | 5.4K | 0.43% | 4 |
| Jun 2026 | 168K | 13.8% | 3 | 4.4K | 0.36% | 4 |
| Jul 2026 | 180K | 16.3% | 3 | 4.4K | 0.4% | 4 |
| Aug 2026 | 188K | 15.2% | 3 | 4.4K | 0.36% | 4 |
| Sep 2026 | 167K | 14.6% | 3 | 4.4K | 0.38% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fiskars’ and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fiskars**: Measured on the search terms “fiskars”, “fiskars scissors” and “fiskars weed puller”, summed into one figure.
- **Irwin**: Measured on the search term “irwin tools”.

- [Fiskars profile](/demand/global-en/brands/fiskars)
- [Irwin profile](/demand/global-en/brands/irwin)
- [All bolt cutters brands worldwide](/demand/global-en/categories/bolt-cutters-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fiskars or Irwin?

In September 2026, Fiskars had more branded searches than Irwin among bolt cutters brands worldwide. Fiskars was estimated to have 167K branded searches compared to Irwin’s 4.4K, and held a 14.6% Share of Search versus Irwin’s 0.38%.

## Cite this page

Brandwave. "Fiskars vs Irwin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fiskars-vs-irwin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fiskars-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.