--- title: "Fishwife vs King Oscar: Which is searched more?" description: "Is Fishwife or King Oscar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Canned fish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fishwife-vs-king-oscar" publisher: "Brandwave" --- # Fishwife vs King Oscar: Which is searched more? Is Fishwife or King Oscar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Canned fish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fishwife and King Oscar - **Competitive set**: Canned fish brands - **Market**: Global - **Month measured**: Sep 2026 - **Fishwife Share of Search**: 2.8% - **King Oscar Share of Search**: 10.6% ## Is Fishwife or King Oscar more popular in search? - In September 2026, King Oscar had more branded searches than Fishwife among canned fish brands worldwide. King Oscar had about 37,000 branded searches, while Fishwife had 9,900. King Oscar made up 10.6% of all canned fish brand searches we track, and Fishwife accounted for 2.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Fishwife took it in March 2026, King Oscar took it in April 2026. - Across the 12 months ending September 2026, Fishwife’s share of searches among canned fish brands worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, King Oscar’s share of searches among canned fish brands worldwide moved from 8.3% to 10.6%, and its estimated monthly branded searches moved from 21.4K to 37K. ## Top canned fish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fishwife and King Oscar were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Fishwife was listed before King Oscar in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild Planet | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fishwife | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | King Oscar | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Safe Catch | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Bar Harbor | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rio Mare | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | John West | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Princes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Brunswick | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about canned fish brands - Asked ChatGPT "Which canned fish brand should I buy?": 1. Wild Planet, 2. King Oscar, 3. Safe Catch, 4. Fishwife - Asked ChatGPT "What are the best canned fish brands?": 1. Fishwife, 2. King Oscar, 3. Wild Planet - Asked ChatGPT "What's the best canned fish brand for easy protein?": 1. Wild Planet, 2. Safe Catch - Searched Google, AI Overview "canned fish brands": 1. Wild Planet, 2. Fishwife, 3. King Oscar Not named in any answer: Bar Harbor, Rio Mare, John West, Princes and Brunswick. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for canned fish brands worldwide in September 2026? - In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches. - In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches. - In September 2026, King Oscar lost share of searches among canned fish brands worldwide, from 13.2% to 10.6%. ## Month by month | Month | Fishwife estimated searches | Fishwife Share of Search | Fishwife rank | King Oscar estimated searches | King Oscar Share of Search | King Oscar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3.8% | 7 | 21.4K | 8.3% | 4 | | Nov 2025 | 18.1K | 9.5% | 5 | 24.7K | 13% | 3 | | Dec 2025 | 33.1K | 15.4% | 3 | 35.2K | 16.4% | 2 | | Jan 2026 | 22.2K | 9.1% | 5 | 41.2K | 16.8% | 2 | | Feb 2026 | 18.1K | 8.1% | 5 | 30.3K | 13.6% | 4 | | Mar 2026 | 40.5K | 14.4% | 3 | 35.2K | 12.5% | 5 | | Apr 2026 | 22.2K | 7.4% | 5 | 59.4K | 19.7% | 2 | | May 2026 | 18.1K | 4.2% | 6 | 50.4K | 11.6% | 3 | | Jun 2026 | 12.1K | 2.8% | 7 | 50.4K | 11.5% | 4 | | Jul 2026 | 12.1K | 2.8% | 7 | 50.4K | 11.6% | 2 | | Aug 2026 | 9.9K | 2.6% | 7 | 50.4K | 13.2% | 2 | | Sep 2026 | 9.9K | 2.8% | 7 | 37K | 10.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fishwife’s and King Oscar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fishwife**: Measured on the search term “fishwife tinned fish”. - **King Oscar**: Measured on the search terms “king oscar” and “king oscar sardines”, summed into one figure. - [Fishwife profile](/demand/global-en/brands/fishwife) - [King Oscar profile](/demand/global-en/brands/king-oscar) - [All canned fish brands worldwide](/demand/global-en/categories/canned-fish-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fishwife or King Oscar more popular in search? In September 2026, King Oscar had more branded searches than Fishwife among canned fish brands worldwide. King Oscar had about 37,000 branded searches, while Fishwife had 9,900. King Oscar made up 10.6% of all canned fish brand searches we track, and Fishwife accounted for 2.8%. ## Cite this page Brandwave. "Fishwife vs King Oscar: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fishwife-vs-king-oscar This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fishwife-vs-king-oscar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.