---
title: "Fisher-Price vs Summer Infant: Which is more popular by branded search?"
description: "Which is more popular in search, Fisher-Price or Summer Infant? Compare estimated monthly branded-search demand and Share of Search inside the Baby bath tubs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-summer-infant"
publisher: "Brandwave"
---

# Fisher-Price vs Summer Infant: Which is more popular by branded search?

Which is more popular in search, Fisher-Price or Summer Infant? Compare estimated monthly branded-search demand and Share of Search inside the Baby bath tubs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher-Price and Summer Infant
- **Competitive set**: Baby bath tubs
- **Market**: Global
- **Month measured**: Aug 2026
- **Fisher-Price Share of Search**: 35.8%
- **Summer Infant Share of Search**: 0.23%

## Which is more popular in search, Fisher-Price or Summer Infant?

- In August 2026, Fisher-Price had more branded searches than Summer Infant among baby bath tubs worldwide. Fisher-Price was estimated to have 246K branded searches compared to Summer Infant’s 1.6K, and held a 35.8% Share of Search versus Summer Infant’s 0.23%.
- Fisher-Price was ahead of Summer Infant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide moved from 36.9% to 35.8%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Summer Infant’s estimated Share of Search among baby bath tubs worldwide held steady at 0.23%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for baby bath tubs worldwide in August 2026?

- In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%.
- Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Summer Infant estimated searches | Summer Infant Share of Search | Summer Infant rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 36.9% | 2 | 1.9K | 0.23% | 5 |
| Nov 2025 | 450K | 46.2% | 1 | 1.9K | 0.19% | 5 |
| Dec 2025 | 450K | 46.8% | 1 | 1.9K | 0.2% | 5 |
| Jan 2026 | 301K | 36.4% | 2 | 2.4K | 0.29% | 5 |
| Feb 2026 | 201K | 31.9% | 2 | 1.9K | 0.3% | 5 |
| Mar 2026 | 246K | 36.4% | 2 | 2.4K | 0.35% | 5 |
| Apr 2026 | 246K | 36.4% | 2 | 2.4K | 0.35% | 5 |
| May 2026 | 246K | 36.4% | 2 | 1.9K | 0.28% | 5 |
| Jun 2026 | 201K | 31.9% | 2 | 1.9K | 0.3% | 5 |
| Jul 2026 | 246K | 36.4% | 2 | 1.9K | 0.28% | 5 |
| Aug 2026 | 246K | 35.8% | 2 | 1.6K | 0.23% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and Summer Infant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Summer Infant**: Measured on the search term “summer infant”.

- [Fisher-Price profile](/demand/global-en/brands/fisher-price)
- [Summer Infant profile](/demand/global-en/brands/summer-infant)
- [All baby bath tubs worldwide](/demand/global-en/categories/baby-bath-tubs): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher-Price or Summer Infant?

In August 2026, Fisher-Price had more branded searches than Summer Infant among baby bath tubs worldwide. Fisher-Price was estimated to have 246K branded searches compared to Summer Infant’s 1.6K, and held a 35.8% Share of Search versus Summer Infant’s 0.23%.

## Cite this page

Brandwave. "Fisher-Price vs Summer Infant: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-summer-infant

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-summer-infant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.