---
title: "Fisher-Price vs Skip Hop: Which is more popular by branded search?"
description: "Which is more popular in search, Fisher-Price or Skip Hop? Compare estimated monthly branded-search demand and Share of Search inside the Baby play mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-skip-hop"
publisher: "Brandwave"
---

# Fisher-Price vs Skip Hop: Which is more popular by branded search?

Which is more popular in search, Fisher-Price or Skip Hop? Compare estimated monthly branded-search demand and Share of Search inside the Baby play mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher-Price and Skip Hop
- **Competitive set**: Baby play mats
- **Market**: Global
- **Month measured**: Aug 2026
- **Fisher-Price Share of Search**: 9.7%
- **Skip Hop Share of Search**: 2.4%

## Which is more popular in search, Fisher-Price or Skip Hop?

- In August 2026, Fisher-Price had more branded searches than Skip Hop among baby play mats worldwide. Fisher-Price was estimated to have 246K branded searches compared to Skip Hop’s 60.5K, and held a 9.7% Share of Search versus Skip Hop’s 2.4%.
- Fisher-Price was ahead of Skip Hop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide moved from 32% to 9.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby play mats worldwide moved from 5.3% to 2.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

## How did search popularity change for baby play mats worldwide in August 2026?

- In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%.
- In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%.

## Month by month

| Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Skip Hop estimated searches | Skip Hop Share of Search | Skip Hop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 32% | 2 | 49.5K | 5.3% | 4 |
| Nov 2025 | 450K | 40.9% | 1 | 60.5K | 5.5% | 4 |
| Dec 2025 | 450K | 34.6% | 1 | 49.5K | 3.8% | 4 |
| Jan 2026 | 301K | 30.9% | 2 | 60.5K | 6.2% | 4 |
| Feb 2026 | 201K | 26% | 2 | 49.5K | 6.4% | 4 |
| Mar 2026 | 246K | 30% | 2 | 49.5K | 6% | 4 |
| Apr 2026 | 246K | 30% | 2 | 49.5K | 6% | 4 |
| May 2026 | 246K | 29.3% | 2 | 49.5K | 5.9% | 4 |
| Jun 2026 | 201K | 9.3% | 3 | 49.5K | 2.3% | 4 |
| Jul 2026 | 246K | 3.6% | 3 | 49.5K | 0.73% | 4 |
| Aug 2026 | 246K | 9.7% | 3 | 60.5K | 2.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Skip Hop**: Measured on the search term “skip hop”.

- [Fisher-Price profile](/demand/global-en/brands/fisher-price)
- [Skip Hop profile](/demand/global-en/brands/skip-hop)
- [All baby play mats worldwide](/demand/global-en/categories/baby-play-mats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher-Price or Skip Hop?

In August 2026, Fisher-Price had more branded searches than Skip Hop among baby play mats worldwide. Fisher-Price was estimated to have 246K branded searches compared to Skip Hop’s 60.5K, and held a 9.7% Share of Search versus Skip Hop’s 2.4%.

## Cite this page

Brandwave. "Fisher-Price vs Skip Hop: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-skip-hop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-skip-hop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.