--- title: "Fisher-Price vs Safari Ltd: Which is searched more?" description: "Is Fisher-Price or Safari Ltd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-safari-ltd" publisher: "Brandwave" --- # Fisher-Price vs Safari Ltd: Which is searched more? Is Fisher-Price or Safari Ltd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher-Price and Safari Ltd - **Competitive set**: Farm animals brands - **Market**: Global - **Month measured**: Sep 2026 - **Fisher-Price Share of Search**: 16.8% - **Safari Ltd Share of Search**: 0.68% ## Is Fisher-Price or Safari Ltd more popular in search? - In September 2026, Fisher-Price had more branded searches than Safari Ltd among farm animals brands worldwide. Fisher-Price had about 246,000 branded searches, while Safari Ltd had 9,900. Fisher-Price made up 16.8% of all farm animals brand searches we track, and Safari Ltd accounted for 0.68%. - Fisher-Price was ahead of Safari Ltd in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher-Price’s share of searches among farm animals brands worldwide moved from 16.6% to 16.8%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Safari Ltd’s share of searches among farm animals brands worldwide moved from 0.55% to 0.68%, and its estimated monthly branded searches held steady at 9.9K. ## Top farm animals brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Safari Ltd was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fisher-Price was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Safari Ltd was listed before Fisher-Price in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schleich | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Safari Ltd | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Melissa & Doug | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Playmobil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about farm animals brands - Asked ChatGPT "Which farm animals brand should I buy?": 1. Schleich, 2. Fisher-Price - Asked ChatGPT "What are the best farm animals brands?": 1. Schleich, 2. Safari Ltd - Asked ChatGPT "What's the best farm animals brand for a child?": 1. Schleich, 2. Melissa & Doug - Searched Google, AI Overview "farm animal toys": 1. Safari Ltd, 2. Schleich - Searched Google, AI Overview "farm animal figures": 1. Safari Ltd, 2. Schleich Not named in any answer: Playmobil. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for farm animals brands worldwide in September 2026? - Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Month by month | Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Safari Ltd estimated searches | Safari Ltd Share of Search | Safari Ltd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 16.6% | 3 | 9.9K | 0.55% | 5 | | Nov 2025 | 450K | 16.3% | 3 | 12.1K | 0.44% | 5 | | Dec 2025 | 450K | 17.2% | 2 | 12.1K | 0.46% | 5 | | Jan 2026 | 301K | 20.2% | 2 | 9.9K | 0.66% | 5 | | Feb 2026 | 201K | 14.7% | 3 | 9.9K | 0.72% | 5 | | Mar 2026 | 246K | 17.1% | 2 | 9.9K | 0.69% | 5 | | Apr 2026 | 246K | 17.4% | 2 | 9.9K | 0.7% | 5 | | May 2026 | 246K | 20.2% | 2 | 9.9K | 0.81% | 5 | | Jun 2026 | 201K | 17.1% | 2 | 9.9K | 0.84% | 5 | | Jul 2026 | 246K | 19.1% | 2 | 9.9K | 0.77% | 5 | | Aug 2026 | 246K | 16.8% | 2 | 12.1K | 0.83% | 5 | | Sep 2026 | 246K | 16.8% | 2 | 9.9K | 0.68% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher-Price’s and Safari Ltd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher-Price**: Measured on the search term “fisher price”. - **Safari Ltd**: Measured on the search term “safari ltd”. - [Fisher-Price profile](/demand/global-en/brands/fisher-price) - [Safari Ltd profile](/demand/global-en/brands/safari-ltd) - [All farm animals brands worldwide](/demand/global-en/categories/farm-animals-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher-Price or Safari Ltd more popular in search? In September 2026, Fisher-Price had more branded searches than Safari Ltd among farm animals brands worldwide. Fisher-Price had about 246,000 branded searches, while Safari Ltd had 9,900. Fisher-Price made up 16.8% of all farm animals brand searches we track, and Safari Ltd accounted for 0.68%. ## Cite this page Brandwave. "Fisher-Price vs Safari Ltd: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-safari-ltd This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-safari-ltd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.