---
title: "Fisher-Price vs Nokta: Which is more popular by branded search?"
description: "Which is more popular in search, Fisher-Price or Nokta? Compare estimated monthly branded-search demand and Share of Search inside the Metal detector brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-nokta"
publisher: "Brandwave"
---

# Fisher-Price vs Nokta: Which is more popular by branded search?

Which is more popular in search, Fisher-Price or Nokta? Compare estimated monthly branded-search demand and Share of Search inside the Metal detector brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher-Price and Nokta
- **Competitive set**: Metal detector brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fisher-Price Share of Search**: 39.1%
- **Nokta Share of Search**: 6.4%

## Which is more popular in search, Fisher-Price or Nokta?

- In August 2026, Fisher-Price had more branded searches than Nokta among metal detector brands worldwide. Fisher-Price was estimated to have 246K branded searches compared to Nokta’s 40.5K, and held a 39.1% Share of Search versus Nokta’s 6.4%.
- Fisher-Price was ahead of Nokta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among metal detector brands worldwide moved from 43.1% to 39.1%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Nokta’s estimated Share of Search among metal detector brands worldwide moved from 7.1% to 6.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for metal detector brands worldwide in August 2026?

- In August 2026, Nokta gained estimated Share of Search among metal detector brands worldwide, from 5.3% to 6.4%.
- Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Month by month

| Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Nokta estimated searches | Nokta Share of Search | Nokta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 43.1% | 1 | 49.5K | 7.1% | 4 |
| Nov 2025 | 450K | 53.7% | 1 | 40.5K | 4.8% | 4 |
| Dec 2025 | 450K | 53.7% | 1 | 40.5K | 4.8% | 4 |
| Jan 2026 | 301K | 44.2% | 1 | 33.1K | 4.9% | 4 |
| Feb 2026 | 201K | 38.5% | 1 | 33.1K | 6.3% | 4 |
| Mar 2026 | 246K | 39.7% | 1 | 40.5K | 6.5% | 4 |
| Apr 2026 | 246K | 39.7% | 1 | 40.5K | 6.5% | 4 |
| May 2026 | 246K | 35.3% | 2 | 33.1K | 4.7% | 4 |
| Jun 2026 | 201K | 32.8% | 2 | 33.1K | 5.4% | 4 |
| Jul 2026 | 246K | 39.6% | 1 | 33.1K | 5.3% | 4 |
| Aug 2026 | 246K | 39.1% | 1 | 40.5K | 6.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and Nokta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Nokta**: Measured on the search term “nokta”.

- [Fisher-Price profile](/demand/global-en/brands/fisher-price)
- [Nokta profile](/demand/global-en/brands/nokta)
- [All metal detector brands worldwide](/demand/global-en/categories/metal-detector-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher-Price or Nokta?

In August 2026, Fisher-Price had more branded searches than Nokta among metal detector brands worldwide. Fisher-Price was estimated to have 246K branded searches compared to Nokta’s 40.5K, and held a 39.1% Share of Search versus Nokta’s 6.4%.

## Cite this page

Brandwave. "Fisher-Price vs Nokta: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-nokta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-nokta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.