---
title: "Fisher-Price vs Manhattan Toy: Which is searched more?"
description: "Which is more popular in search, Fisher-Price or Manhattan Toy? Compare estimated monthly branded-search demand and Share of Search inside the Baby toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-manhattan-toy"
publisher: "Brandwave"
---

# Fisher-Price vs Manhattan Toy: Which is searched more?

Which is more popular in search, Fisher-Price or Manhattan Toy? Compare estimated monthly branded-search demand and Share of Search inside the Baby toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher-Price and Manhattan Toy
- **Competitive set**: Baby toys
- **Market**: Global
- **Month measured**: Aug 2026
- **Fisher-Price Share of Search**: 48.1%
- **Manhattan Toy Share of Search**: 1.3%

## Which is more popular in search, Fisher-Price or Manhattan Toy?

- In August 2026, Fisher-Price had more branded searches than Manhattan Toy among baby toys worldwide. Fisher-Price was estimated to have 246K branded searches compared to Manhattan Toy’s 6.6K, and held a 48.1% Share of Search versus Manhattan Toy’s 1.3%.
- Fisher-Price was ahead of Manhattan Toy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby toys worldwide moved from 47.3% to 48.1%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Manhattan Toy’s estimated Share of Search among baby toys worldwide moved from 1% to 1.3%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for baby toys worldwide in August 2026?

- In August 2026, Fisher-Price lost estimated Share of Search among baby toys worldwide, from 49.3% to 48.1%.

## Month by month

| Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Manhattan Toy estimated searches | Manhattan Toy Share of Search | Manhattan Toy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 47.3% | 1 | 6.6K | 1% | 5 |
| Nov 2025 | 450K | 52.6% | 1 | 9.9K | 1.2% | 5 |
| Dec 2025 | 450K | 53.1% | 1 | 8.1K | 0.96% | 5 |
| Jan 2026 | 301K | 49.6% | 1 | 6.6K | 1.1% | 5 |
| Feb 2026 | 201K | 44.4% | 1 | 5.4K | 1.2% | 5 |
| Mar 2026 | 246K | 49.3% | 1 | 6.6K | 1.3% | 5 |
| Apr 2026 | 246K | 49.4% | 1 | 5.4K | 1.1% | 5 |
| May 2026 | 246K | 49.9% | 1 | 5.4K | 1.1% | 5 |
| Jun 2026 | 201K | 48.1% | 1 | 5.4K | 1.3% | 5 |
| Jul 2026 | 246K | 49.3% | 1 | 6.6K | 1.3% | 5 |
| Aug 2026 | 246K | 48.1% | 1 | 6.6K | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and Manhattan Toy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Manhattan Toy**: Measured on the search term “manhattan toy”.

- [Fisher-Price profile](/demand/global-en/brands/fisher-price)
- [Manhattan Toy profile](/demand/global-en/brands/manhattan-toy)
- [All baby toys worldwide](/demand/global-en/categories/baby-toys): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher-Price or Manhattan Toy?

In August 2026, Fisher-Price had more branded searches than Manhattan Toy among baby toys worldwide. Fisher-Price was estimated to have 246K branded searches compared to Manhattan Toy’s 6.6K, and held a 48.1% Share of Search versus Manhattan Toy’s 1.3%.

## Cite this page

Brandwave. "Fisher-Price vs Manhattan Toy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-manhattan-toy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-manhattan-toy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.