---
title: "Fisher-Price vs Ingenuity: Which is searched more?"
description: "Which is more popular in search, Fisher-Price or Ingenuity? Compare estimated monthly branded-search demand and Share of Search inside the Baby rockers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-ingenuity"
publisher: "Brandwave"
---

# Fisher-Price vs Ingenuity: Which is searched more?

Which is more popular in search, Fisher-Price or Ingenuity? Compare estimated monthly branded-search demand and Share of Search inside the Baby rockers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher-Price and Ingenuity
- **Competitive set**: Baby rockers
- **Market**: Global
- **Month measured**: Sep 2026
- **Fisher-Price Share of Search**: 23.7%
- **Ingenuity Share of Search**: 13%

## Which is more popular in search, Fisher-Price or Ingenuity?

- In September 2026, Fisher-Price had more branded searches than Ingenuity among baby rockers worldwide. Fisher-Price was estimated to have 246K branded searches compared to Ingenuity’s 135K, and held a 23.7% Share of Search versus Ingenuity’s 13%.
- Fisher-Price was ahead of Ingenuity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide moved from 24.5% to 23.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Ingenuity’s estimated Share of Search among baby rockers worldwide moved from 16.3% to 13%, and its estimated monthly branded searches moved from 201K to 135K.

## How did search popularity change for baby rockers worldwide in September 2026?

- Estimated monthly branded searches for Ingenuity worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
- Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Month by month

| Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Ingenuity estimated searches | Ingenuity Share of Search | Ingenuity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 24.5% | 2 | 201K | 16.3% | 3 |
| Nov 2025 | 450K | 30.8% | 2 | 201K | 13.8% | 3 |
| Dec 2025 | 450K | 36% | 1 | 135K | 10.8% | 4 |
| Jan 2026 | 301K | 24.5% | 2 | 201K | 16.3% | 3 |
| Feb 2026 | 201K | 21.5% | 2 | 135K | 14.4% | 4 |
| Mar 2026 | 246K | 22.4% | 2 | 165K | 15% | 3 |
| Apr 2026 | 246K | 22.3% | 2 | 165K | 15% | 3 |
| May 2026 | 246K | 23.7% | 2 | 135K | 13% | 4 |
| Jun 2026 | 201K | 21.7% | 2 | 135K | 14.5% | 4 |
| Jul 2026 | 246K | 26% | 2 | 110K | 11.6% | 5 |
| Aug 2026 | 246K | 23.6% | 2 | 135K | 12.9% | 4 |
| Sep 2026 | 246K | 23.7% | 2 | 135K | 13% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and Ingenuity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Ingenuity**: Measured on the search terms “ingenuity” and “ingenuity baby”, summed into one figure.

- [Fisher-Price profile](/demand/global-en/brands/fisher-price)
- [Ingenuity profile](/demand/global-en/brands/ingenuity)
- [All baby rockers worldwide](/demand/global-en/categories/baby-rockers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher-Price or Ingenuity?

In September 2026, Fisher-Price had more branded searches than Ingenuity among baby rockers worldwide. Fisher-Price was estimated to have 246K branded searches compared to Ingenuity’s 135K, and held a 23.7% Share of Search versus Ingenuity’s 13%.

## Cite this page

Brandwave. "Fisher-Price vs Ingenuity: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-ingenuity

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-ingenuity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.