---
title: "Fisher-Price vs Infantino: Which is searched more?"
description: "Which is more popular in search, Fisher-Price or Infantino? Compare estimated monthly branded-search demand and Share of Search inside the Baby play mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-infantino"
publisher: "Brandwave"
---

# Fisher-Price vs Infantino: Which is searched more?

Which is more popular in search, Fisher-Price or Infantino? Compare estimated monthly branded-search demand and Share of Search inside the Baby play mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher-Price and Infantino
- **Competitive set**: Baby play mats
- **Market**: Global
- **Month measured**: Aug 2026
- **Fisher-Price Share of Search**: 9.7%
- **Infantino Share of Search**: 71.9%

## Which is more popular in search, Fisher-Price or Infantino?

- In August 2026, Infantino had more branded searches than Fisher-Price among baby play mats worldwide. Infantino was estimated to have 1.8M branded searches compared to Fisher-Price’s 246K, and held a 71.9% Share of Search versus Fisher-Price’s 9.7%.
- The lead changed hands once in the 11 months ending August 2026: Infantino took it in June 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide moved from 32% to 9.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Infantino’s estimated Share of Search among baby play mats worldwide moved from 9.6% to 71.9%, and its estimated monthly branded searches moved from 90.5K to 1.8M.

## How did search popularity change for baby play mats worldwide in August 2026?

- In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%.
- In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%.

## Month by month

| Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Infantino estimated searches | Infantino Share of Search | Infantino rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 32% | 2 | 90.5K | 9.6% | 3 |
| Nov 2025 | 450K | 40.9% | 1 | 90.5K | 8.2% | 3 |
| Dec 2025 | 450K | 34.6% | 1 | 301K | 23.1% | 3 |
| Jan 2026 | 301K | 30.9% | 2 | 110K | 11.3% | 3 |
| Feb 2026 | 201K | 26% | 2 | 110K | 14.2% | 3 |
| Mar 2026 | 246K | 30% | 2 | 110K | 13.4% | 3 |
| Apr 2026 | 246K | 30% | 2 | 110K | 13.4% | 3 |
| May 2026 | 246K | 29.3% | 2 | 135K | 16.1% | 3 |
| Jun 2026 | 201K | 9.3% | 3 | 1.5M | 69.6% | 1 |
| Jul 2026 | 246K | 3.6% | 3 | 6.1M | 89.7% | 1 |
| Aug 2026 | 246K | 9.7% | 3 | 1.8M | 71.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher-Price’s and Infantino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Infantino**: Measured on the search term “infantino”.

- [Fisher-Price profile](/demand/global-en/brands/fisher-price)
- [Infantino profile](/demand/global-en/brands/infantino)
- [All baby play mats worldwide](/demand/global-en/categories/baby-play-mats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher-Price or Infantino?

In August 2026, Infantino had more branded searches than Fisher-Price among baby play mats worldwide. Infantino was estimated to have 1.8M branded searches compared to Fisher-Price’s 246K, and held a 71.9% Share of Search versus Fisher-Price’s 9.7%.

## Cite this page

Brandwave. "Fisher-Price vs Infantino: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-infantino

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-price-vs-infantino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.