--- title: "Fisher & Paykel vs Whirlpool: Which is more popular by branded search?" description: "Which is more popular in search, Fisher & Paykel or Whirlpool? Compare estimated monthly branded-search demand and Share of Search inside the Range hoods set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-and-paykel-vs-whirlpool" publisher: "Brandwave" --- # Fisher & Paykel vs Whirlpool: Which is more popular by branded search? Which is more popular in search, Fisher & Paykel or Whirlpool? Compare estimated monthly branded-search demand and Share of Search inside the Range hoods set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Whirlpool - **Competitive set**: Range hoods - **Market**: Global - **Month measured**: Aug 2026 - **Fisher & Paykel Share of Search**: 0.81% - **Whirlpool Share of Search**: 31.9% ## Which is more popular in search, Fisher & Paykel or Whirlpool? - In August 2026, Whirlpool had more branded searches than Fisher & Paykel among range hoods worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Fisher & Paykel’s 27.3K, and held a 31.9% Share of Search versus Fisher & Paykel’s 0.81%. - Whirlpool was ahead of Fisher & Paykel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among range hoods worldwide moved from 0.93% to 0.81%, and its estimated monthly branded searches moved from 33.3K to 27.3K. - Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among range hoods worldwide moved from 35.9% to 31.9%, and its estimated monthly branded searches moved from 1.3M to 1.1M. ## How did search popularity change for range hoods worldwide in August 2026? - In August 2026, Electrolux overtook Whirlpool to take the highest estimated Share of Search among range hoods worldwide, at 44.5%. - In August 2026, Whirlpool lost estimated Share of Search among range hoods worldwide, from 39.4% to 31.9%. - Estimated monthly branded searches for Fisher & Paykel worldwide fell 18% over 11 measured months, from 33.3K to 27.3K in August 2026. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.3K | 0.93% | 6 | 1.3M | 35.9% | 2 | | Nov 2025 | 33.3K | 0.77% | 6 | 1.3M | 29.1% | 2 | | Dec 2025 | 27.2K | 0.81% | 6 | 1.1M | 32.9% | 2 | | Jan 2026 | 33.3K | 0.94% | 6 | 1.3M | 36.5% | 2 | | Feb 2026 | 27.2K | 0.93% | 6 | 1M | 35.7% | 2 | | Mar 2026 | 33.3K | 1% | 6 | 1.1M | 32.6% | 2 | | Apr 2026 | 27.2K | 0.8% | 6 | 1.2M | 36.4% | 2 | | May 2026 | 27.3K | 0.81% | 6 | 1.2M | 35.8% | 2 | | Jun 2026 | 27.3K | 0.81% | 6 | 1.2M | 35.8% | 2 | | Jul 2026 | 27.3K | 0.87% | 6 | 1.2M | 39.4% | 1 | | Aug 2026 | 27.3K | 0.81% | 6 | 1.1M | 31.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher paykel” and “fisherpaykel com”, summed into one figure. - **Whirlpool**: Measured on the search terms “washing machine whirlpool”, “whirlpool”, “whirlpool com”, “whirlpool washer” and “whirlpool washing machine”, summed into one figure. - [Fisher & Paykel profile](/demand/global-en/brands/fisher-and-paykel) - [Whirlpool profile](/demand/global-en/brands/whirlpool) - [All range hoods worldwide](/demand/global-en/categories/range-hoods): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fisher & Paykel or Whirlpool? In August 2026, Whirlpool had more branded searches than Fisher & Paykel among range hoods worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Fisher & Paykel’s 27.3K, and held a 31.9% Share of Search versus Fisher & Paykel’s 0.81%. ## Cite this page Brandwave. "Fisher & Paykel vs Whirlpool: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fisher-and-paykel-vs-whirlpool This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-and-paykel-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.