---
title: "Fisher & Paykel vs KitchenAid: Which is searched more?"
description: "Which is more popular in search, Fisher & Paykel or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Induction cooktop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fisher-and-paykel-vs-kitchenaid"
publisher: "Brandwave"
---

# Fisher & Paykel vs KitchenAid: Which is searched more?

Which is more popular in search, Fisher & Paykel or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Induction cooktop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher & Paykel and KitchenAid
- **Competitive set**: Induction cooktop brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fisher & Paykel Share of Search**: 0.8%
- **KitchenAid Share of Search**: 37.7%

## Which is more popular in search, Fisher & Paykel or KitchenAid?

- In September 2026, KitchenAid had more branded searches than Fisher & Paykel among induction cooktop brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Fisher & Paykel’s 27.1K, and held a 37.7% Share of Search versus Fisher & Paykel’s 0.8%.
- KitchenAid was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among induction cooktop brands worldwide moved from 0.83% to 0.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among induction cooktop brands worldwide moved from 45.7% to 37.7%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

## How did search popularity change for induction cooktop brands worldwide in September 2026?

- In September 2026, KitchenAid gained estimated Share of Search among induction cooktop brands worldwide, from 36.1% to 37.7%.
- Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.83% | 5 | 1.8M | 45.7% | 1 |
| Nov 2025 | 33.1K | 0.56% | 5 | 3M | 50.1% | 1 |
| Dec 2025 | 27.1K | 0.52% | 5 | 3M | 57.9% | 1 |
| Jan 2026 | 33.1K | 0.83% | 5 | 1.8M | 45.2% | 1 |
| Feb 2026 | 27.1K | 0.81% | 5 | 1.5M | 43.7% | 1 |
| Mar 2026 | 33.1K | 0.88% | 5 | 1.5M | 40% | 1 |
| Apr 2026 | 27.1K | 0.76% | 5 | 1.5M | 41.5% | 2 |
| May 2026 | 27.1K | 0.8% | 5 | 1.3M | 38.4% | 2 |
| Jun 2026 | 27.1K | 0.84% | 5 | 1.2M | 35.9% | 2 |
| Jul 2026 | 27.1K | 0.9% | 5 | 1.2M | 40.6% | 1 |
| Aug 2026 | 27.1K | 0.8% | 5 | 1.2M | 36.1% | 2 |
| Sep 2026 | 27.1K | 0.8% | 5 | 1.3M | 37.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher & Paykel’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher & Paykel**: Measured on the search term “fisher paykel”.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.

- [Fisher & Paykel profile](/demand/global-en/brands/fisher-and-paykel)
- [KitchenAid profile](/demand/global-en/brands/kitchenaid)
- [All induction cooktop brands worldwide](/demand/global-en/categories/induction-cooktop-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fisher & Paykel or KitchenAid?

In September 2026, KitchenAid had more branded searches than Fisher & Paykel among induction cooktop brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Fisher & Paykel’s 27.1K, and held a 37.7% Share of Search versus Fisher & Paykel’s 0.8%.

## Cite this page

Brandwave. "Fisher & Paykel vs KitchenAid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fisher-and-paykel-vs-kitchenaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fisher-and-paykel-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.