---
title: "Firth vs Hanson: Which is searched more?"
description: "Which is more popular in search, Firth or Hanson? Compare estimated monthly branded-search demand and Share of Search inside the Concrete brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/firth-vs-hanson"
publisher: "Brandwave"
---

# Firth vs Hanson: Which is searched more?

Which is more popular in search, Firth or Hanson? Compare estimated monthly branded-search demand and Share of Search inside the Concrete brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Firth and Hanson
- **Competitive set**: Concrete brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Firth Share of Search**: 0.03%
- **Hanson Share of Search**: 45.1%

## Which is more popular in search, Firth or Hanson?

- In August 2026, Hanson had more branded searches than Firth among concrete brands worldwide. Hanson was estimated to have 165K branded searches compared to Firth’s 110, and held a 45.1% Share of Search versus Firth’s 0.03%.
- Hanson was ahead of Firth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among concrete brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 11 months ending August 2026, Hanson’s estimated Share of Search among concrete brands worldwide moved from 40.1% to 45.1%, and its estimated monthly branded searches moved from 135K to 165K.

## How did search popularity change for concrete brands worldwide in August 2026?

- Estimated monthly branded searches for Hanson worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.
- Estimated monthly branded searches for Firth worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

## Month by month

| Month | Firth estimated searches | Firth Share of Search | Firth rank | Hanson estimated searches | Hanson Share of Search | Hanson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 0.04% | 5 | 135K | 40.1% | 2 |
| Nov 2025 | 110 | 0.04% | 5 | 110K | 39.1% | 2 |
| Dec 2025 | 90 | 0.03% | 5 | 110K | 39.2% | 2 |
| Jan 2026 | 110 | 0.04% | 5 | 110K | 35.4% | 2 |
| Feb 2026 | 90 | 0.03% | 5 | 110K | 35.4% | 2 |
| Mar 2026 | 110 | 0.03% | 5 | 135K | 40.1% | 2 |
| Apr 2026 | 90 | 0.03% | 5 | 135K | 40.2% | 2 |
| May 2026 | 110 | 0.03% | 5 | 135K | 40.2% | 2 |
| Jun 2026 | 110 | 0.03% | 5 | 135K | 40.2% | 2 |
| Jul 2026 | 110 | 0.03% | 5 | 165K | 45.1% | 1 |
| Aug 2026 | 110 | 0.03% | 5 | 165K | 45.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Firth’s and Hanson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Firth**: Measured on the search term “firth nz”.
- **Hanson**: Measured on the search term “hanson”.

- [Firth profile](/demand/global-en/brands/firth)
- [Hanson profile](/demand/global-en/brands/hanson)
- [All concrete brands worldwide](/demand/global-en/categories/concrete-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Firth or Hanson?

In August 2026, Hanson had more branded searches than Firth among concrete brands worldwide. Hanson was estimated to have 165K branded searches compared to Firth’s 110, and held a 45.1% Share of Search versus Firth’s 0.03%.

## Cite this page

Brandwave. "Firth vs Hanson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/firth-vs-hanson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/firth-vs-hanson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.