---
title: "First Table vs OpenTable: Which is searched more?"
description: "Which is more popular in search, First Table or OpenTable? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/first-table-vs-opentable"
publisher: "Brandwave"
---

# First Table vs OpenTable: Which is searched more?

Which is more popular in search, First Table or OpenTable? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: First Table and OpenTable
- **Competitive set**: Restaurant booking platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **First Table Share of Search**: 15.2%
- **OpenTable Share of Search**: 75.7%

## Which is more popular in search, First Table or OpenTable?

- In September 2026, OpenTable had more branded searches than First Table among restaurant booking platforms worldwide. OpenTable was estimated to have 1M branded searches compared to First Table’s 201K, and held a 75.7% Share of Search versus First Table’s 15.2%.
- OpenTable was ahead of First Table in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Table’s estimated Share of Search among restaurant booking platforms worldwide moved from 12.7% to 15.2%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, OpenTable’s estimated Share of Search among restaurant booking platforms worldwide moved from 77.2% to 75.7%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for restaurant booking platforms worldwide in September 2026?

- Estimated monthly branded searches for First Table worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

## Month by month

| Month | First Table estimated searches | First Table Share of Search | First Table rank | OpenTable estimated searches | OpenTable Share of Search | OpenTable rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 12.7% | 2 | 1M | 77.2% | 1 |
| Nov 2025 | 135K | 9% | 2 | 1.2M | 81.5% | 1 |
| Dec 2025 | 135K | 7.6% | 2 | 1.5M | 84.9% | 1 |
| Jan 2026 | 165K | 10.9% | 2 | 1.2M | 80.4% | 1 |
| Feb 2026 | 165K | 7.8% | 2 | 1.8M | 86.3% | 1 |
| Mar 2026 | 201K | 12.9% | 2 | 1.2M | 78.6% | 1 |
| Apr 2026 | 201K | 13% | 2 | 1.2M | 79.2% | 1 |
| May 2026 | 201K | 11% | 2 | 1.5M | 81.9% | 1 |
| Jun 2026 | 201K | 13.1% | 2 | 1.2M | 79.3% | 1 |
| Jul 2026 | 201K | 15.3% | 2 | 1M | 76.2% | 1 |
| Aug 2026 | 201K | 15.2% | 2 | 1M | 75.7% | 1 |
| Sep 2026 | 201K | 15.2% | 2 | 1M | 75.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using First Table’s and OpenTable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **First Table**: Measured on the search term “first table”.
- **OpenTable**: Measured on the search term “opentable”.

- [First Table profile](/demand/global-en/brands/first-table)
- [OpenTable profile](/demand/global-en/brands/opentable)
- [All restaurant booking platforms worldwide](/demand/global-en/categories/restaurant-booking-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, First Table or OpenTable?

In September 2026, OpenTable had more branded searches than First Table among restaurant booking platforms worldwide. OpenTable was estimated to have 1M branded searches compared to First Table’s 201K, and held a 75.7% Share of Search versus First Table’s 15.2%.

## Cite this page

Brandwave. "First Table vs OpenTable: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/first-table-vs-opentable

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/first-table-vs-opentable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.