---
title: "First Alert vs Sabre: Which is searched more?"
description: "Which is more popular in search, First Alert or Sabre? Compare estimated monthly branded-search demand and Share of Search inside the Personal alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/first-alert-vs-sabre"
publisher: "Brandwave"
---

# First Alert vs Sabre: Which is searched more?

Which is more popular in search, First Alert or Sabre? Compare estimated monthly branded-search demand and Share of Search inside the Personal alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: First Alert and Sabre
- **Competitive set**: Personal alarm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **First Alert Share of Search**: 61.3%
- **Sabre Share of Search**: 3.6%

## Which is more popular in search, First Alert or Sabre?

- In September 2026, First Alert had more branded searches than Sabre among personal alarm brands worldwide. First Alert was estimated to have 27.1K branded searches compared to Sabre’s 1.6K, and held a 61.3% Share of Search versus Sabre’s 3.6%.
- First Alert was ahead of Sabre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide moved from 69.2% to 61.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Sabre’s estimated Share of Search among personal alarm brands worldwide moved from 4.1% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for personal alarm brands worldwide in September 2026?

- In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search.
- In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%.

## Month by month

| Month | First Alert estimated searches | First Alert Share of Search | First Alert rank | Sabre estimated searches | Sabre Share of Search | Sabre rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 69.2% | 1 | 1.3K | 4.1% | 3 |
| Nov 2025 | 22.2K | 61.3% | 1 | 1.3K | 3.6% | 3 |
| Dec 2025 | 22.2K | 57.1% | 1 | 1K | 2.6% | 3 |
| Jan 2026 | 27.1K | 73.3% | 1 | 1.3K | 3.5% | 3 |
| Feb 2026 | 18.1K | 64.7% | 1 | 1.3K | 4.6% | 3 |
| Mar 2026 | 22.2K | 67.5% | 1 | 1.6K | 4.9% | 3 |
| Apr 2026 | 22.2K | 64.8% | 1 | 1.3K | 3.8% | 3 |
| May 2026 | 18.1K | 56.2% | 1 | 1.3K | 4% | 3 |
| Jun 2026 | 22.2K | 56.5% | 1 | 1.6K | 4.1% | 3 |
| Jul 2026 | 22.2K | 51.7% | 1 | 1.6K | 3.7% | 3 |
| Aug 2026 | 27.1K | 47.7% | 2 | 1.6K | 2.8% | 3 |
| Sep 2026 | 27.1K | 61.3% | 1 | 1.6K | 3.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using First Alert’s and Sabre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **First Alert**: Measured on the search term “first alert”.
- **Sabre**: Measured on the search term “sabre travel”.

- [First Alert profile](/demand/global-en/brands/first-alert)
- [Sabre profile](/demand/global-en/brands/sabre)
- [All personal alarm brands worldwide](/demand/global-en/categories/personal-alarm-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, First Alert or Sabre?

In September 2026, First Alert had more branded searches than Sabre among personal alarm brands worldwide. First Alert was estimated to have 27.1K branded searches compared to Sabre’s 1.6K, and held a 61.3% Share of Search versus Sabre’s 3.6%.

## Cite this page

Brandwave. "First Alert vs Sabre: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/first-alert-vs-sabre

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/first-alert-vs-sabre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.