--- title: "First Advantage vs GoodHire: Which is searched more?" description: "Is First Advantage or GoodHire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Background check platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/first-advantage-vs-goodhire" publisher: "Brandwave" --- # First Advantage vs GoodHire: Which is searched more? Is First Advantage or GoodHire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Background check platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Advantage and GoodHire - **Competitive set**: Background check platforms - **Market**: Global - **Month measured**: Sep 2026 - **First Advantage Share of Search**: 12.5% - **GoodHire Share of Search**: 0.22% ## Is First Advantage or GoodHire more popular in search? - In September 2026, First Advantage had more branded searches than GoodHire among background check platforms worldwide. First Advantage had about 110,000 branded searches, while GoodHire had 1,900. First Advantage made up 12.5% of all background check platform searches we track, and GoodHire accounted for 0.22%. - First Advantage was ahead of GoodHire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, First Advantage’s share of searches among background check platforms worldwide moved from 12.6% to 12.5%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, GoodHire’s share of searches among background check platforms worldwide moved from 0.41% to 0.22%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top background check platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Advantage was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GoodHire was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. First Advantage was listed before GoodHire in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Checkr | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HireRight | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | First Advantage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | GoodHire | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Certn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | BeenVerified | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Accurate Background | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sterling | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Veremark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about background check platforms - Asked ChatGPT "Which background check platform should I use?": 1. Checkr, 2. Certn, 3. BeenVerified - Asked ChatGPT "What are the best background check platforms?": 1. Checkr, 2. GoodHire, 3. HireRight, 4. First Advantage, 5. Certn - Asked ChatGPT "What's the best background check platform for hiring screening?": 1. Checkr, 2. First Advantage, 3. HireRight, 4. Accurate Background, 5. Sterling - Searched Google, AI Overview "background check platform": 1. Checkr, 2. HireRight, 3. First Advantage, 4. GoodHire, 5. BeenVerified, 6. Sterling - Searched Google, AI Overview "pre employment screening": named none of the brands we track Not named in any answer: Veremark. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for background check platforms worldwide in September 2026? - Estimated monthly branded searches for GoodHire worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. ## Month by month | Month | First Advantage estimated searches | First Advantage Share of Search | First Advantage rank | GoodHire estimated searches | GoodHire Share of Search | GoodHire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 12.6% | 4 | 3.6K | 0.41% | 9 | | Nov 2025 | 110K | 13.2% | 3 | 2.4K | 0.29% | 9 | | Dec 2025 | 90.5K | 11.3% | 4 | 2.9K | 0.36% | 9 | | Jan 2026 | 90.5K | 10.8% | 4 | 3.6K | 0.43% | 9 | | Feb 2026 | 90.5K | 10% | 4 | 3.6K | 0.4% | 9 | | Mar 2026 | 110K | 10.3% | 4 | 3.6K | 0.34% | 9 | | Apr 2026 | 110K | 10.7% | 4 | 3.6K | 0.35% | 9 | | May 2026 | 110K | 10.9% | 4 | 2.9K | 0.29% | 9 | | Jun 2026 | 110K | 12.7% | 4 | 1.9K | 0.22% | 9 | | Jul 2026 | 110K | 12.8% | 4 | 2.4K | 0.28% | 9 | | Aug 2026 | 110K | 12.6% | 4 | 2.4K | 0.27% | 9 | | Sep 2026 | 110K | 12.5% | 4 | 1.9K | 0.22% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using First Advantage’s and GoodHire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Advantage**: Measured on the search term “first advantage”. - **GoodHire**: Measured on the search term “goodhire”. - [First Advantage profile](/demand/global-en/brands/first-advantage) - [GoodHire profile](/demand/global-en/brands/goodhire) - [All background check platforms worldwide](/demand/global-en/categories/background-check-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Advantage or GoodHire more popular in search? In September 2026, First Advantage had more branded searches than GoodHire among background check platforms worldwide. First Advantage had about 110,000 branded searches, while GoodHire had 1,900. First Advantage made up 12.5% of all background check platform searches we track, and GoodHire accounted for 0.22%. ## Cite this page Brandwave. "First Advantage vs GoodHire: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/first-advantage-vs-goodhire This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/first-advantage-vs-goodhire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.