---
title: "Fireflies.ai vs Otter.ai: Which is more popular by branded search?"
description: "Which is more popular in search, Fireflies.ai or Otter.ai? Compare estimated monthly branded-search demand and Share of Search inside the AI meeting notetakers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fireflies-ai-vs-otter-ai"
publisher: "Brandwave"
---

# Fireflies.ai vs Otter.ai: Which is more popular by branded search?

Which is more popular in search, Fireflies.ai or Otter.ai? Compare estimated monthly branded-search demand and Share of Search inside the AI meeting notetakers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fireflies.ai and Otter.ai
- **Competitive set**: AI meeting notetakers
- **Market**: Global
- **Month measured**: Aug 2026
- **Fireflies.ai Share of Search**: 11.6%
- **Otter.ai Share of Search**: 41.1%

## Which is more popular in search, Fireflies.ai or Otter.ai?

- In August 2026, Otter.ai had more branded searches than Fireflies.ai among AI meeting notetakers worldwide. Otter.ai was estimated to have 411K branded searches compared to Fireflies.ai’s 116K, and held a 41.1% Share of Search versus Fireflies.ai’s 11.6%.
- Otter.ai was ahead of Fireflies.ai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among AI meeting notetakers worldwide moved from 14.6% to 11.6%, and its estimated monthly branded searches moved from 168K to 116K.
- Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among AI meeting notetakers worldwide moved from 51.7% to 41.1%, and its estimated monthly branded searches moved from 596K to 411K.

## How did search popularity change for AI meeting notetakers worldwide in August 2026?

- In August 2026, Otter.ai lost estimated Share of Search among AI meeting notetakers worldwide, from 41.7% to 41.1%.
- Estimated monthly branded searches for Fireflies.ai worldwide fell 31.1% over 11 measured months, from 168K to 116K in August 2026.

## Month by month

| Month | Fireflies.ai estimated searches | Fireflies.ai Share of Search | Fireflies.ai rank | Otter.ai estimated searches | Otter.ai Share of Search | Otter.ai rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 168K | 14.6% | 2 | 596K | 51.7% | 1 |
| Nov 2025 | 166K | 16.1% | 2 | 490K | 47.4% | 1 |
| Dec 2025 | 135K | 16.2% | 2 | 415K | 49.5% | 1 |
| Jan 2026 | 163K | 15.1% | 2 | 523K | 48.5% | 1 |
| Feb 2026 | 138K | 12.7% | 2 | 533K | 48.9% | 1 |
| Mar 2026 | 169K | 12.5% | 3 | 658K | 48.7% | 1 |
| Apr 2026 | 168K | 12.9% | 3 | 649K | 49.6% | 1 |
| May 2026 | 162K | 13.3% | 3 | 570K | 46.8% | 1 |
| Jun 2026 | 138K | 12.2% | 4 | 476K | 42.1% | 1 |
| Jul 2026 | 116K | 11.2% | 4 | 431K | 41.7% | 1 |
| Aug 2026 | 116K | 11.6% | 4 | 411K | 41.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fireflies.ai’s and Otter.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fireflies.ai**: Measured on the search terms “ai fireflies”, “Fireflies AI”, “fireflies ai app”, “fireflies ai meeting notes”, “fireflies ai note taker”, “fireflies ai notetaker”, “fireflies ai pricing”, “fireflies app”, “fireflies meeting notes”, “fireflies note taker”, “fireflies notetaker”, “fireflies transcription”, “fireflies.ai”, “fred fireflies ai” and “what is fireflies ai”, summed into one figure.
- **Otter.ai**: Measured on the search terms “Otter AI”, “otter ai app”, “otter ai audio to text”, “otter ai download”, “otter ai free”, “otter ai meeting notes”, “otter ai note taker”, “otter ai notetaker”, “otter ai pricing”, “otter ai speech to text”, “otter ai transcription”, “otter ai video transcription”, “otter app”, “otter meeting notes”, “otter transcribe”, “otter transcription”, “otter.ai”, “otterai”, “what is otter ai” and “www otter ai”, summed into one figure.

- [Fireflies.ai profile](/demand/global-en/brands/fireflies-ai)
- [Otter.ai profile](/demand/global-en/brands/otter-ai)
- [All AI meeting notetakers worldwide](/demand/global-en/categories/ai-meeting-notetakers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fireflies.ai or Otter.ai?

In August 2026, Otter.ai had more branded searches than Fireflies.ai among AI meeting notetakers worldwide. Otter.ai was estimated to have 411K branded searches compared to Fireflies.ai’s 116K, and held a 41.1% Share of Search versus Fireflies.ai’s 11.6%.

## Cite this page

Brandwave. "Fireflies.ai vs Otter.ai: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fireflies-ai-vs-otter-ai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fireflies-ai-vs-otter-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
