---
title: "Fired Earth vs Topps Tiles: Which is more popular by branded search?"
description: "Which is more popular in search, Fired Earth or Topps Tiles? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fired-earth-vs-topps-tiles"
publisher: "Brandwave"
---

# Fired Earth vs Topps Tiles: Which is more popular by branded search?

Which is more popular in search, Fired Earth or Topps Tiles? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fired Earth and Topps Tiles
- **Competitive set**: Tile retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **Fired Earth Share of Search**: 1.2%
- **Topps Tiles Share of Search**: 67.9%

## Which is more popular in search, Fired Earth or Topps Tiles?

- In August 2026, Topps Tiles had more branded searches than Fired Earth among tile retailers worldwide. Topps Tiles was estimated to have 165K branded searches compared to Fired Earth’s 2.9K, and held a 67.9% Share of Search versus Fired Earth’s 1.2%.
- Topps Tiles was ahead of Fired Earth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tile retailers worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 11 months ending August 2026, Topps Tiles’ estimated Share of Search among tile retailers worldwide moved from 63.5% to 67.9%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for tile retailers worldwide in August 2026?

- In August 2026, Topps Tiles gained estimated Share of Search among tile retailers worldwide, from 64% to 67.9%.
- Estimated monthly branded searches for Fired Earth worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

## Month by month

| Month | Fired Earth estimated searches | Fired Earth Share of Search | Fired Earth rank | Topps Tiles estimated searches | Topps Tiles Share of Search | Topps Tiles rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 1.7% | 6 | 165K | 63.5% | 1 |
| Nov 2025 | 5.4K | 2.2% | 6 | 165K | 67.1% | 1 |
| Dec 2025 | 1.9K | 1.1% | 6 | 110K | 65.3% | 1 |
| Jan 2026 | 2.9K | 1.1% | 6 | 165K | 65.1% | 1 |
| Feb 2026 | 2.9K | 1.2% | 6 | 165K | 65.8% | 1 |
| Mar 2026 | 3.6K | 1.4% | 6 | 165K | 65.6% | 1 |
| Apr 2026 | 2.9K | 1.2% | 6 | 165K | 66.1% | 1 |
| May 2026 | 3.6K | 1.5% | 6 | 165K | 67.7% | 1 |
| Jun 2026 | 2.9K | 1.4% | 6 | 135K | 66.9% | 1 |
| Jul 2026 | 2.9K | 1.4% | 6 | 135K | 64% | 1 |
| Aug 2026 | 2.9K | 1.2% | 6 | 165K | 67.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fired Earth’s and Topps Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fired Earth**: Measured on the search terms “fired earth” and “fired earth tiles”, summed into one figure.
- **Topps Tiles**: Measured on the search term “topps tiles”.

- [Fired Earth profile](/demand/global-en/brands/fired-earth)
- [Topps Tiles profile](/demand/global-en/brands/topps-tiles)
- [All tile retailers worldwide](/demand/global-en/categories/tile-retailers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fired Earth or Topps Tiles?

In August 2026, Topps Tiles had more branded searches than Fired Earth among tile retailers worldwide. Topps Tiles was estimated to have 165K branded searches compared to Fired Earth’s 2.9K, and held a 67.9% Share of Search versus Fired Earth’s 1.2%.

## Cite this page

Brandwave. "Fired Earth vs Topps Tiles: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fired-earth-vs-topps-tiles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fired-earth-vs-topps-tiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.