---
title: "Financial Times vs The Times: Which is searched more?"
description: "Which is more popular in search, Financial Times or The Times? Compare estimated monthly branded-search demand and Share of Search inside the Newspapers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/financial-times-vs-the-times"
publisher: "Brandwave"
---

# Financial Times vs The Times: Which is searched more?

Which is more popular in search, Financial Times or The Times? Compare estimated monthly branded-search demand and Share of Search inside the Newspapers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Financial Times and The Times
- **Competitive set**: Newspapers
- **Market**: Global
- **Month measured**: Aug 2026
- **Financial Times Share of Search**: 4.3%
- **The Times Share of Search**: 6.5%

## Which is more popular in search, Financial Times or The Times?

- In August 2026, The Times had more branded searches than Financial Times among newspapers worldwide. The Times was estimated to have 685K branded searches compared to Financial Times’ 451K, and held a 6.5% Share of Search versus Financial Times’ 4.3%.
- The Times was ahead of Financial Times in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Financial Times’ estimated Share of Search among newspapers worldwide moved from 5.6% to 4.3%, and its estimated monthly branded searches moved from 674K to 451K.
- Across the 11 months ending August 2026, The Times’ estimated Share of Search among newspapers worldwide held steady at 6.5%, and its estimated monthly branded searches moved from 783K to 685K.

## How did search popularity change for newspapers worldwide in August 2026?

- In August 2026, The Times lost estimated Share of Search among newspapers worldwide, from 7.6% to 6.5%.
- Estimated monthly branded searches for Financial Times worldwide fell 33.1% over 11 measured months, from 674K to 451K in August 2026.

## Month by month

| Month | Financial Times estimated searches | Financial Times Share of Search | Financial Times rank | The Times estimated searches | The Times Share of Search | The Times rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 674K | 5.6% | 5 | 783K | 6.5% | 4 |
| Nov 2025 | 551K | 4.7% | 5 | 783K | 6.6% | 4 |
| Dec 2025 | 451K | 4% | 5 | 660K | 5.9% | 4 |
| Jan 2026 | 674K | 4.3% | 5 | 808K | 5.2% | 4 |
| Feb 2026 | 551K | 3.9% | 5 | 808K | 5.7% | 4 |
| Mar 2026 | 825K | 4.7% | 5 | 988K | 5.7% | 4 |
| Apr 2026 | 674K | 4.9% | 5 | 808K | 5.8% | 4 |
| May 2026 | 551K | 4.9% | 5 | 808K | 7.2% | 4 |
| Jun 2026 | 551K | 5.3% | 5 | 685K | 6.5% | 4 |
| Jul 2026 | 451K | 4.3% | 5 | 808K | 7.6% | 4 |
| Aug 2026 | 451K | 4.3% | 5 | 685K | 6.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Financial Times’ and The Times’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Financial Times**: Measured on the search terms “financial times” and “financialtimes”, summed into one figure.
- **The Times**: Measured on the search terms “the times” and “the times uk”, summed into one figure.

- [Financial Times profile](/demand/global-en/brands/financial-times)
- [The Times profile](/demand/global-en/brands/the-times)
- [All newspapers worldwide](/demand/global-en/categories/newspapers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Financial Times or The Times?

In August 2026, The Times had more branded searches than Financial Times among newspapers worldwide. The Times was estimated to have 685K branded searches compared to Financial Times’ 451K, and held a 6.5% Share of Search versus Financial Times’ 4.3%.

## Cite this page

Brandwave. "Financial Times vs The Times: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/financial-times-vs-the-times

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/financial-times-vs-the-times. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.