--- title: "Filmora vs iMovie: Which is searched more?" description: "Is Filmora or iMovie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/filmora-vs-imovie" publisher: "Brandwave" --- # Filmora vs iMovie: Which is searched more? Is Filmora or iMovie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Filmora and iMovie - **Competitive set**: Video editing software - **Market**: Global - **Month measured**: Sep 2026 - **Filmora Share of Search**: 1.2% - **iMovie Share of Search**: 0.54% ## Is Filmora or iMovie more popular in search? - In September 2026, Filmora had more branded searches than iMovie among video editing software worldwide. Filmora had about 301,000 branded searches, while iMovie had 135,000. Filmora made up 1.2% of all video editing software searches we track, and iMovie accounted for 0.54%. - Filmora was ahead of iMovie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Filmora’s share of searches among video editing software worldwide moved from 2.5% to 1.2%, and its estimated monthly branded searches moved from 550K to 301K. - Across the 12 months ending September 2026, iMovie’s share of searches among video editing software worldwide moved from 1.1% to 0.54%, and its estimated monthly branded searches moved from 246K to 135K. ## Top video editing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iMovie was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Filmora was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. iMovie was listed before Filmora in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DaVinci Resolve | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Adobe Premiere Pro | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CapCut | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Final Cut Pro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | iMovie | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Clipchamp | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Filmora | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Descript | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video editing software - Asked ChatGPT "Which video editing software should I use?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie - Asked ChatGPT "What are the best video editing software options?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie, 6. Clipchamp - Asked ChatGPT "What's the best video editing software for editing videos?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie - Searched Google, AI Overview "video editing software": 1. Adobe Premiere Pro, 2. DaVinci Resolve, 3. Final Cut Pro, 4. Clipchamp, 5. CapCut, 6. Filmora - Searched Google, AI Overview "video editing app": 1. CapCut Not named in any answer: Descript. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for video editing software worldwide in September 2026? - In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%. - Estimated monthly branded searches for iMovie worldwide fell 45.1% over 12 measured months, from 246K to 135K in September 2026. ## Month by month | Month | Filmora estimated searches | Filmora Share of Search | Filmora rank | iMovie estimated searches | iMovie Share of Search | iMovie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 2.5% | 5 | 246K | 1.1% | 7 | | Nov 2025 | 550K | 2.4% | 5 | 201K | 0.9% | 8 | | Dec 2025 | 450K | 1.8% | 5 | 201K | 0.79% | 7 | | Jan 2026 | 550K | 2.1% | 5 | 201K | 0.77% | 8 | | Feb 2026 | 450K | 2.1% | 5 | 165K | 0.77% | 8 | | Mar 2026 | 450K | 1.8% | 5 | 201K | 0.78% | 8 | | Apr 2026 | 450K | 2.1% | 5 | 201K | 0.92% | 7 | | May 2026 | 450K | 1.8% | 5 | 201K | 0.79% | 7 | | Jun 2026 | 450K | 2.1% | 5 | 165K | 0.76% | 8 | | Jul 2026 | 450K | 2.1% | 5 | 135K | 0.64% | 8 | | Aug 2026 | 368K | 1.7% | 5 | 135K | 0.63% | 8 | | Sep 2026 | 301K | 1.2% | 6 | 135K | 0.54% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Filmora’s and iMovie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Filmora**: Measured on the search term “filmora”. - **iMovie**: Measured on the search term “imovie”. - [Filmora profile](/demand/global-en/brands/filmora) - [iMovie profile](/demand/global-en/brands/imovie) - [All video editing software worldwide](/demand/global-en/categories/video-editing-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Filmora or iMovie more popular in search? In September 2026, Filmora had more branded searches than iMovie among video editing software worldwide. Filmora had about 301,000 branded searches, while iMovie had 135,000. Filmora made up 1.2% of all video editing software searches we track, and iMovie accounted for 0.54%. ## Cite this page Brandwave. "Filmora vs iMovie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/filmora-vs-imovie This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/filmora-vs-imovie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.