--- title: "Figure AI vs Universal Robots: Which is searched more?" description: "Is Figure AI or Universal Robots more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robotics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/figure-ai-vs-universal-robots" publisher: "Brandwave" --- # Figure AI vs Universal Robots: Which is searched more? Is Figure AI or Universal Robots more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robotics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Figure AI and Universal Robots - **Competitive set**: Robotics brands - **Market**: Global - **Month measured**: Sep 2026 - **Figure AI Share of Search**: 7.7% - **Universal Robots Share of Search**: 3.5% ## Is Figure AI or Universal Robots more popular in search? - In September 2026, Figure AI had more branded searches than Universal Robots among robotics brands worldwide. Figure AI had about 60,500 branded searches, while Universal Robots had 27,100. Figure AI made up 7.7% of all robotics brand searches we track, and Universal Robots accounted for 3.5%. - Figure AI was ahead of Universal Robots in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Figure AI’s share of searches among robotics brands worldwide moved from 9.3% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 12 months ending September 2026, Universal Robots’ share of searches among robotics brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top robotics brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Universal Robots was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Figure AI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Universal Robots was listed before Figure AI in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FANUC | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ABB | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boston Dynamics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | KUKA | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Universal Robots | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Figure AI | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Doosan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robotics brands - Asked ChatGPT "Which robotics brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best robotics brands?": 1. Boston Dynamics, 2. FANUC, 3. ABB, 4. Universal Robots, 5. KUKA, 6. Figure AI - Asked ChatGPT "What's the best robotics brand for factory automation?": 1. FANUC, 2. ABB, 3. KUKA, 4. Universal Robots - Searched Google, AI Overview "industrial robotics": 1. ABB, 2. KUKA - Searched Google, AI Overview "robotics company": 1. FANUC, 2. ABB, 3. KUKA, 4. Boston Dynamics, 5. Figure AI, 6. Universal Robots Not named in any answer: Doosan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for robotics brands worldwide in September 2026? - In September 2026, Figure AI gained share of searches among robotics brands worldwide, from 6.5% to 7.7%. - In September 2026, Universal Robots gained share of searches among robotics brands worldwide, from 2.9% to 3.5%. ## Month by month | Month | Figure AI estimated searches | Figure AI Share of Search | Figure AI rank | Universal Robots estimated searches | Universal Robots Share of Search | Universal Robots rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 9.3% | 3 | 33.1K | 3.4% | 5 | | Nov 2025 | 60.5K | 7.5% | 3 | 27.1K | 3.3% | 5 | | Dec 2025 | 40.5K | 5.3% | 3 | 22.2K | 2.9% | 5 | | Jan 2026 | 49.5K | 5.3% | 3 | 27.1K | 2.9% | 5 | | Feb 2026 | 40.5K | 5% | 3 | 27.1K | 3.3% | 5 | | Mar 2026 | 60.5K | 7.4% | 3 | 27.1K | 3.3% | 5 | | Apr 2026 | 49.5K | 6.4% | 3 | 27.1K | 3.5% | 5 | | May 2026 | 110K | 12.9% | 3 | 27.1K | 3.2% | 5 | | Jun 2026 | 60.5K | 7.6% | 3 | 22.2K | 2.8% | 5 | | Jul 2026 | 49.5K | 6.5% | 3 | 18.1K | 2.4% | 6 | | Aug 2026 | 49.5K | 6.5% | 3 | 22.2K | 2.9% | 5 | | Sep 2026 | 60.5K | 7.7% | 3 | 27.1K | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Figure AI’s and Universal Robots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Figure AI**: Measured on the search term “figure ai”. - **Universal Robots**: Measured on the search term “universal robots”. - [Figure AI profile](/demand/global-en/brands/figure-ai) - [Universal Robots profile](/demand/global-en/brands/universal-robots) - [All robotics brands worldwide](/demand/global-en/categories/robotics-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Figure AI or Universal Robots more popular in search? In September 2026, Figure AI had more branded searches than Universal Robots among robotics brands worldwide. Figure AI had about 60,500 branded searches, while Universal Robots had 27,100. Figure AI made up 7.7% of all robotics brand searches we track, and Universal Robots accounted for 3.5%. ## Cite this page Brandwave. "Figure AI vs Universal Robots: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/figure-ai-vs-universal-robots This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/figure-ai-vs-universal-robots. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.