--- title: "Figure AI vs KUKA: Which is searched more?" description: "Is Figure AI or KUKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robotics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/figure-ai-vs-kuka" publisher: "Brandwave" --- # Figure AI vs KUKA: Which is searched more? Is Figure AI or KUKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robotics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Figure AI and KUKA - **Competitive set**: Robotics brands - **Market**: Global - **Month measured**: Sep 2026 - **Figure AI Share of Search**: 7.7% - **KUKA Share of Search**: 4.2% ## Is Figure AI or KUKA more popular in search? - In September 2026, Figure AI had more branded searches than KUKA among robotics brands worldwide. Figure AI had about 60,500 branded searches, while KUKA had 33,100. Figure AI made up 7.7% of all robotics brand searches we track, and KUKA accounted for 4.2%. - Figure AI was ahead of KUKA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Figure AI’s share of searches among robotics brands worldwide moved from 9.3% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 12 months ending September 2026, KUKA’s share of searches among robotics brands worldwide held steady at 4.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top robotics brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KUKA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Figure AI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. KUKA was listed before Figure AI in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FANUC | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ABB | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boston Dynamics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | KUKA | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Universal Robots | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Figure AI | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Doosan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robotics brands - Asked ChatGPT "Which robotics brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best robotics brands?": 1. Boston Dynamics, 2. FANUC, 3. ABB, 4. Universal Robots, 5. KUKA, 6. Figure AI - Asked ChatGPT "What's the best robotics brand for factory automation?": 1. FANUC, 2. ABB, 3. KUKA, 4. Universal Robots - Searched Google, AI Overview "industrial robotics": 1. ABB, 2. KUKA - Searched Google, AI Overview "robotics company": 1. FANUC, 2. ABB, 3. KUKA, 4. Boston Dynamics, 5. Figure AI, 6. Universal Robots Not named in any answer: Doosan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for robotics brands worldwide in September 2026? - In September 2026, Figure AI gained share of searches among robotics brands worldwide, from 6.5% to 7.7%. - Estimated monthly branded searches for KUKA worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Figure AI estimated searches | Figure AI Share of Search | Figure AI rank | KUKA estimated searches | KUKA Share of Search | KUKA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 9.3% | 3 | 40.5K | 4.2% | 4 | | Nov 2025 | 60.5K | 7.5% | 3 | 40.5K | 5% | 4 | | Dec 2025 | 40.5K | 5.3% | 3 | 33.1K | 4.4% | 4 | | Jan 2026 | 49.5K | 5.3% | 3 | 33.1K | 3.5% | 4 | | Feb 2026 | 40.5K | 5% | 3 | 33.1K | 4.1% | 4 | | Mar 2026 | 60.5K | 7.4% | 3 | 40.5K | 5% | 4 | | Apr 2026 | 49.5K | 6.4% | 3 | 33.1K | 4.3% | 4 | | May 2026 | 110K | 12.9% | 3 | 33.1K | 3.9% | 4 | | Jun 2026 | 60.5K | 7.6% | 3 | 33.1K | 4.1% | 4 | | Jul 2026 | 49.5K | 6.5% | 3 | 33.1K | 4.3% | 4 | | Aug 2026 | 49.5K | 6.5% | 3 | 33.1K | 4.3% | 4 | | Sep 2026 | 60.5K | 7.7% | 3 | 33.1K | 4.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Figure AI’s and KUKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Figure AI**: Measured on the search term “figure ai”. - **KUKA**: Measured on the search term “kuka robots”. - [Figure AI profile](/demand/global-en/brands/figure-ai) - [KUKA profile](/demand/global-en/brands/kuka) - [All robotics brands worldwide](/demand/global-en/categories/robotics-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Figure AI or KUKA more popular in search? In September 2026, Figure AI had more branded searches than KUKA among robotics brands worldwide. Figure AI had about 60,500 branded searches, while KUKA had 33,100. Figure AI made up 7.7% of all robotics brand searches we track, and KUKA accounted for 4.2%. ## Cite this page Brandwave. "Figure AI vs KUKA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/figure-ai-vs-kuka This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/figure-ai-vs-kuka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.