--- title: "Figma vs UXPin: Which is searched more?" description: "Is Figma or UXPin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prototyping tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/figma-vs-uxpin" publisher: "Brandwave" --- # Figma vs UXPin: Which is searched more? Is Figma or UXPin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prototyping tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Figma and UXPin - **Competitive set**: Prototyping tools - **Market**: Global - **Month measured**: Sep 2026 - **Figma Share of Search**: 95.6% - **UXPin Share of Search**: 0.05% ## Is Figma or UXPin more popular in search? - In September 2026, Figma had more branded searches than UXPin among prototyping tools worldwide. Figma had about 5 million branded searches, while UXPin had 2,400. Figma made up 95.6% of all prototyping tool searches we track, and UXPin accounted for 0.05%. - Figma was ahead of UXPin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Figma’s share of searches among prototyping tools worldwide moved from 95.2% to 95.6%, and its estimated monthly branded searches moved from 6.1M to 5M. - Across the 12 months ending September 2026, UXPin’s share of searches among prototyping tools worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 5.4K to 2.4K. ## Top prototyping tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. UXPin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Figma was listed before UXPin in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Figma | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ProtoPie | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Axure | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Framer | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Proto.io | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Balsamiq | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Sketch | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | UXPin | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | InVision | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marvel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about prototyping tools - Asked ChatGPT "Which prototyping tool should I use?": 1. Figma, 2. Framer, 3. ProtoPie, 4. Axure - Asked ChatGPT "What are the best prototyping tools?": 1. Figma, 2. Framer, 3. ProtoPie, 4. Axure, 5. Balsamiq, 6. UXPin, 7. Sketch - Asked ChatGPT "What's the best prototyping tool for a product design team?": 1. Figma, 2. ProtoPie, 3. Framer, 4. Axure, 5. UXPin - Searched Google, AI Overview "prototyping tools": 1. Figma, 2. Axure, 3. Proto.io, 4. Balsamiq, 5. Sketch - Searched Google, AI Overview "ui prototyping tool": 1. Figma, 2. ProtoPie, 3. Axure, 4. Proto.io, 5. Sketch, 6. Balsamiq, 7. UXPin Not named in any answer: InVision and Marvel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for prototyping tools worldwide in September 2026? - In September 2026, UXPin fell from 9th to 10th among prototyping tools worldwide. - Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026. ## Month by month | Month | Figma estimated searches | Figma Share of Search | Figma rank | UXPin estimated searches | UXPin Share of Search | UXPin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 95.2% | 1 | 5.4K | 0.08% | 9 | | Nov 2025 | 6.1M | 95.7% | 1 | 4.4K | 0.07% | 9 | | Dec 2025 | 5M | 95.4% | 1 | 3.6K | 0.07% | 9 | | Jan 2026 | 5M | 95.1% | 1 | 4.4K | 0.08% | 9 | | Feb 2026 | 5M | 95.5% | 1 | 4.4K | 0.08% | 9 | | Mar 2026 | 6.1M | 95.8% | 1 | 4.4K | 0.07% | 9 | | Apr 2026 | 6.1M | 96.3% | 1 | 3.6K | 0.06% | 9 | | May 2026 | 6.1M | 96.5% | 1 | 5.4K | 0.09% | 8 | | Jun 2026 | 5M | 95.9% | 1 | 6.6K | 0.13% | 9 | | Jul 2026 | 5M | 96.5% | 1 | 2.9K | 0.06% | 9 | | Aug 2026 | 4.1M | 95.5% | 1 | 5.4K | 0.13% | 9 | | Sep 2026 | 5M | 95.6% | 1 | 2.4K | 0.05% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Figma’s and UXPin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Figma**: Measured on the search term “figma”. - **UXPin**: Measured on the search term “uxpin”. - [Figma profile](/demand/global-en/brands/figma) - [UXPin profile](/demand/global-en/brands/uxpin) - [All prototyping tools worldwide](/demand/global-en/categories/prototyping-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Figma or UXPin more popular in search? In September 2026, Figma had more branded searches than UXPin among prototyping tools worldwide. Figma had about 5 million branded searches, while UXPin had 2,400. Figma made up 95.6% of all prototyping tool searches we track, and UXPin accounted for 0.05%. ## Cite this page Brandwave. "Figma vs UXPin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/figma-vs-uxpin This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/figma-vs-uxpin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.