--- title: "Figma vs Squarespace: Which is searched more?" description: "Is Figma or Squarespace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website template marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/figma-vs-squarespace" publisher: "Brandwave" --- # Figma vs Squarespace: Which is searched more? Is Figma or Squarespace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website template marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Figma and Squarespace - **Competitive set**: Website template marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Figma Share of Search**: 57.9% - **Squarespace Share of Search**: 17.4% ## Is Figma or Squarespace more popular in search? - In September 2026, Figma had more branded searches than Squarespace among website template marketplaces worldwide. Figma had about 5 million branded searches, while Squarespace had 1.5 million. Figma made up 57.9% of all website template marketplace searches we track, and Squarespace accounted for 17.4%. - Figma was ahead of Squarespace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Figma’s share of searches among website template marketplaces worldwide moved from 59.1% to 57.9%, and its estimated monthly branded searches moved from 6.1M to 5M. - Across the 12 months ending September 2026, Squarespace’s share of searches among website template marketplaces worldwide moved from 14.5% to 17.4%, and its estimated monthly branded searches held steady at 1.5M. ## Top website template marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Figma was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Squarespace was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Squarespace was listed before Figma in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThemeForest | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Framer Marketplace | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Squarespace | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Creative Market | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TemplateMonster | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Envato | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Figma | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about website template marketplaces - Asked ChatGPT "Which website template marketplace should I shop at?": 1. ThemeForest, 2. Framer Marketplace, 3. Creative Market, 4. TemplateMonster - Asked ChatGPT "What are the best website template marketplaces?": 1. Framer Marketplace, 2. ThemeForest, 3. Creative Market, 4. TemplateMonster, 5. Envato - Asked ChatGPT "What's the best website template marketplace for a professional business website?": 1. Framer Marketplace, 2. ThemeForest, 3. Squarespace, 4. TemplateMonster - Searched Google, AI Overview "professional website design templates": 1. Squarespace, 2. ThemeForest, 3. Envato, 4. Figma - Searched Google, AI Overview "website templates for portfolios": 1. Figma Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for website template marketplaces worldwide in September 2026? - In September 2026, Figma gained share of searches among website template marketplaces worldwide, from 54.9% to 57.9%. - In September 2026, Squarespace gained share of searches among website template marketplaces worldwide, from 16.4% to 17.4%. ## Month by month | Month | Figma estimated searches | Figma Share of Search | Figma rank | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 59.1% | 1 | 1.5M | 14.5% | 3 | | Nov 2025 | 6.1M | 60.9% | 1 | 1.2M | 12.1% | 3 | | Dec 2025 | 5M | 56.4% | 1 | 1.2M | 13.8% | 3 | | Jan 2026 | 5M | 54.6% | 1 | 1.5M | 16.4% | 3 | | Feb 2026 | 5M | 54.6% | 1 | 1.5M | 16.4% | 3 | | Mar 2026 | 6.1M | 57.7% | 1 | 1.8M | 17.3% | 3 | | Apr 2026 | 6.1M | 62% | 1 | 1.5M | 15.2% | 3 | | May 2026 | 6.1M | 62.3% | 1 | 1.5M | 15.3% | 3 | | Jun 2026 | 5M | 57.6% | 1 | 1.5M | 17.3% | 3 | | Jul 2026 | 5M | 57.6% | 1 | 1.5M | 17.3% | 3 | | Aug 2026 | 4.1M | 54.9% | 1 | 1.2M | 16.4% | 3 | | Sep 2026 | 5M | 57.9% | 1 | 1.5M | 17.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Figma’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Figma**: Measured on the search term “figma”. - **Squarespace**: Measured on the search term “squarespace”. - [Figma profile](/demand/global-en/brands/figma) - [Squarespace profile](/demand/global-en/brands/squarespace) - [All website template marketplaces worldwide](/demand/global-en/categories/website-template-marketplaces): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Figma or Squarespace more popular in search? In September 2026, Figma had more branded searches than Squarespace among website template marketplaces worldwide. Figma had about 5 million branded searches, while Squarespace had 1.5 million. Figma made up 57.9% of all website template marketplace searches we track, and Squarespace accounted for 17.4%. ## Cite this page Brandwave. "Figma vs Squarespace: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/figma-vs-squarespace This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/figma-vs-squarespace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.