--- title: "Figma vs GIMP: Which is searched more?" description: "Is Figma or GIMP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/figma-vs-gimp" publisher: "Brandwave" --- # Figma vs GIMP: Which is searched more? Is Figma or GIMP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Figma and GIMP - **Competitive set**: Graphic design software - **Market**: Global - **Month measured**: Sep 2026 - **Figma Share of Search**: 2.4% - **GIMP Share of Search**: 0.42% ## Is Figma or GIMP more popular in search? - In September 2026, Figma had more branded searches than GIMP among graphic design software worldwide. Figma had about 5 million branded searches, while GIMP had 880,000. Figma made up 2.4% of all graphic design software searches we track, and GIMP accounted for 0.42%. - Figma was ahead of GIMP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Figma’s share of searches among graphic design software worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 6.1M to 5M. - Across the 12 months ending September 2026, GIMP’s share of searches among graphic design software worldwide moved from 0.44% to 0.42%, and its estimated monthly branded searches moved from 1.1M to 880K. ## Top graphic design software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Figma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GIMP was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Figma was listed before GIMP in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Illustrator | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Photoshop | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Affinity | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Adobe Express | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | GIMP | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Figma | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Inkscape | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Adobe InDesign | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | VistaCreate | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Photopea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Picsart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pixlr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CorelDRAW | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kittl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Designer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paint.NET | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PhotoScape | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Visme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scribus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pixelmator | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | QuarkXPress | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PaintShop Pro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boxy SVG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Linearity Curve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amadine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swift Publisher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VivaDesigner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vectr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Acorn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about graphic design software - Asked ChatGPT "Which graphic design software should I use?": 1. Canva, 2. Affinity, 3. Adobe Illustrator, 4. Adobe Photoshop, 5. Figma - Asked ChatGPT "What are the best graphic design software options?": 1. Canva, 2. Adobe Illustrator, 3. Affinity, 4. Adobe Photoshop, 5. Figma, 6. Inkscape, 7. GIMP, 8. Adobe InDesign, 9. Adobe Express - Asked ChatGPT "What's the best graphic design software for marketing graphics?": 1. Canva, 2. Adobe Photoshop, 3. Adobe Illustrator, 4. Adobe Express, 5. Figma - Searched Google, AI Overview "graphic design software": 1. Adobe Photoshop, 2. Adobe Illustrator, 3. Adobe InDesign, 4. Affinity, 5. GIMP, 6. Inkscape, 7. Canva, 8. Adobe Express, 9. Figma - Searched Google, AI Overview "graphic design app": 1. Canva, 2. Adobe Express, 3. VistaCreate, 4. Adobe Illustrator, 5. Adobe Photoshop, 6. Affinity, 7. GIMP, 8. Inkscape Not named in any answer: Photopea, Picsart, Pixlr, CorelDRAW, Fotor, Kittl, Microsoft Designer, Paint.NET, PhotoScape, Visme, Scribus, Pixelmator, QuarkXPress, PaintShop Pro, Boxy SVG, Linearity Curve, Amadine, Swift Publisher, VivaDesigner, Xara, Vectr and Acorn. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for graphic design software worldwide in September 2026? - Estimated monthly branded searches for GIMP worldwide fell 22.3% over 12 measured months, from 1.1M to 880K in September 2026. - Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026. ## Month by month | Month | Figma estimated searches | Figma Share of Search | Figma rank | GIMP estimated searches | GIMP Share of Search | GIMP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 2.4% | 2 | 1.1M | 0.44% | 8 | | Nov 2025 | 6.1M | 2.9% | 2 | 1.1M | 0.53% | 9 | | Dec 2025 | 5M | 2.9% | 2 | 931K | 0.53% | 8 | | Jan 2026 | 5M | 2.4% | 2 | 1.1M | 0.53% | 8 | | Feb 2026 | 5M | 2.4% | 2 | 919K | 0.44% | 8 | | Mar 2026 | 6.1M | 2.9% | 2 | 929K | 0.44% | 8 | | Apr 2026 | 6.1M | 2.9% | 2 | 898K | 0.42% | 8 | | May 2026 | 6.1M | 2.9% | 2 | 743K | 0.35% | 8 | | Jun 2026 | 5M | 2.9% | 2 | 749K | 0.43% | 8 | | Jul 2026 | 5M | 3.4% | 2 | 751K | 0.51% | 8 | | Aug 2026 | 4.1M | 2.4% | 2 | 742K | 0.43% | 8 | | Sep 2026 | 5M | 2.4% | 2 | 880K | 0.42% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Figma’s and GIMP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Figma**: Measured on the search term “figma”. - **GIMP**: Measured on the search terms “gimp”, “gimp ai”, “gimp android”, “gimp app”, “gimp design software”, “gimp graphic design”, “gimp image editor”, “gimp ipad”, “gimp linux”, “gimp mac”, “gimp photo editor”, “gimp pro”, “gimp program”, “gimp software”, “gimp vector editor”, “gimp vector graphics” and “gimp windows”, summed into one figure. - [Figma profile](/demand/global-en/brands/figma) - [GIMP profile](/demand/global-en/brands/gimp) - [All graphic design software worldwide](/demand/global-en/categories/graphic-design-software): The set both shares are measured inside, 32 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Figma or GIMP more popular in search? In September 2026, Figma had more branded searches than GIMP among graphic design software worldwide. Figma had about 5 million branded searches, while GIMP had 880,000. Figma made up 2.4% of all graphic design software searches we track, and GIMP accounted for 0.42%. ## Cite this page Brandwave. "Figma vs GIMP: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/figma-vs-gimp This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/figma-vs-gimp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.