---
title: "Figma vs Framer: Which is more popular by branded search?"
description: "Which is more popular in search, Figma or Framer? Compare estimated monthly branded-search demand and Share of Search inside the UI design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/figma-vs-framer"
publisher: "Brandwave"
---

# Figma vs Framer: Which is more popular by branded search?

Which is more popular in search, Figma or Framer? Compare estimated monthly branded-search demand and Share of Search inside the UI design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Figma and Framer
- **Competitive set**: UI design tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Figma Share of Search**: 84.6%
- **Framer Share of Search**: 11.9%

## Which is more popular in search, Figma or Framer?

- In August 2026, Figma had more branded searches than Framer among UI design tools worldwide. Figma was estimated to have 4.1M branded searches compared to Framer’s 578K, and held an 84.6% Share of Search versus Framer’s 11.9%.
- Figma was ahead of Framer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among UI design tools worldwide moved from 88.8% to 84.6%, and its estimated monthly branded searches moved from 6.1M to 4.1M.
- Across the 11 months ending August 2026, Framer’s estimated Share of Search among UI design tools worldwide moved from 8.3% to 11.9%, and its estimated monthly branded searches moved from 572K to 578K.

## How did search popularity change for UI design tools worldwide in August 2026?

- In August 2026, Figma lost estimated Share of Search among UI design tools worldwide, from 85.6% to 84.6%.

## Month by month

| Month | Figma estimated searches | Figma Share of Search | Figma rank | Framer estimated searches | Framer Share of Search | Framer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 88.8% | 1 | 572K | 8.3% | 2 |
| Nov 2025 | 6.1M | 88.9% | 1 | 572K | 8.3% | 2 |
| Dec 2025 | 5M | 89% | 1 | 468K | 8.3% | 2 |
| Jan 2026 | 5M | 87.2% | 1 | 574K | 10% | 2 |
| Feb 2026 | 5M | 87.6% | 1 | 574K | 10.1% | 2 |
| Mar 2026 | 6.1M | 87.8% | 1 | 702K | 10.1% | 2 |
| Apr 2026 | 6.1M | 87.8% | 1 | 702K | 10.1% | 2 |
| May 2026 | 6.1M | 87.9% | 1 | 702K | 10.1% | 2 |
| Jun 2026 | 5M | 85.4% | 1 | 702K | 12% | 2 |
| Jul 2026 | 5M | 85.6% | 1 | 702K | 12% | 2 |
| Aug 2026 | 4.1M | 84.6% | 1 | 578K | 11.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Figma’s and Framer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Figma**: Measured on the search term “figma”.
- **Framer**: Measured on the search terms “framer”, “framer website” and “framer website builder”, summed into one figure.

- [Figma profile](/demand/global-en/brands/figma)
- [Framer profile](/demand/global-en/brands/framer)
- [All UI design tools worldwide](/demand/global-en/categories/ui-design-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Figma or Framer?

In August 2026, Figma had more branded searches than Framer among UI design tools worldwide. Figma was estimated to have 4.1M branded searches compared to Framer’s 578K, and held an 84.6% Share of Search versus Framer’s 11.9%.

## Cite this page

Brandwave. "Figma vs Framer: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/figma-vs-framer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/figma-vs-framer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.