--- title: "Fiesta vs Villeroy & Boch: Which is searched more?" description: "Is Fiesta or Villeroy & Boch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fiesta-dinnerware-vs-villeroy-and-boch" publisher: "Brandwave" --- # Fiesta vs Villeroy & Boch: Which is searched more? Is Fiesta or Villeroy & Boch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiesta and Villeroy & Boch - **Competitive set**: Dinnerware brands - **Market**: Global - **Month measured**: Sep 2026 - **Fiesta Share of Search**: 1.1% - **Villeroy & Boch Share of Search**: 28.2% ## Is Fiesta or Villeroy & Boch more popular in search? - In September 2026, Villeroy & Boch had more branded searches than Fiesta among dinnerware brands worldwide. Villeroy & Boch had about 135,000 branded searches, while Fiesta had 5,400. Villeroy & Boch made up 28.2% of all dinnerware brand searches we track, and Fiesta accounted for 1.1%. - Villeroy & Boch was ahead of Fiesta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiesta’s share of searches among dinnerware brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Villeroy & Boch’s share of searches among dinnerware brands worldwide moved from 32.7% to 28.2%, and its estimated monthly branded searches moved from 165K to 135K. ## Top dinnerware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiesta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Villeroy & Boch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiesta was listed before Villeroy & Boch in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corelle | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fable | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Fiesta | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mikasa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Villeroy & Boch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Portmeirion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maxwell & Williams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinnerware brands - Asked ChatGPT "Which dinnerware brand should I buy?": 1. Corelle, 2. Fiesta, 3. Mikasa - Asked ChatGPT "What are the best dinnerware brands?": 1. Corelle, 2. Villeroy & Boch, 3. Fable, 4. Mikasa, 5. Fiesta - Asked ChatGPT "What's the best dinnerware brand for everyday dining?": 1. Corelle, 2. Fable, 3. Fiesta - Searched Google, AI Overview "dinnerware set": named none of the brands we track - Searched Google, AI Overview "best dinnerware brands": 1. Corelle, 2. Fable, 3. Mikasa Not named in any answer: Portmeirion, Royal Doulton, Denby and Maxwell & Williams. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dinnerware brands worldwide in September 2026? - In September 2026, Villeroy & Boch gained share of searches among dinnerware brands worldwide, from 20.7% to 28.2%. - Estimated monthly branded searches for Fiesta worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Fiesta estimated searches | Fiesta Share of Search | Fiesta rank | Villeroy & Boch estimated searches | Villeroy & Boch Share of Search | Villeroy & Boch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 1.3% | 8 | 165K | 32.7% | 1 | | Nov 2025 | 8.1K | 1.3% | 9 | 246K | 40.7% | 1 | | Dec 2025 | 9.9K | 1.5% | 8 | 301K | 44.1% | 1 | | Jan 2026 | 9.9K | 1.8% | 8 | 201K | 35.8% | 1 | | Feb 2026 | 6.6K | 1.4% | 8 | 135K | 29.6% | 2 | | Mar 2026 | 8.1K | 1.3% | 8 | 165K | 27.3% | 2 | | Apr 2026 | 9.9K | 1.6% | 8 | 135K | 21.4% | 3 | | May 2026 | 8.1K | 1.3% | 8 | 135K | 21.6% | 2 | | Jun 2026 | 6.6K | 1.1% | 8 | 110K | 17.8% | 3 | | Jul 2026 | 6.6K | 1.1% | 8 | 135K | 21.6% | 2 | | Aug 2026 | 6.6K | 1% | 8 | 135K | 20.7% | 2 | | Sep 2026 | 5.4K | 1.1% | 8 | 135K | 28.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiesta’s and Villeroy & Boch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiesta**: Measured on the search term “fiesta dinnerware”. - **Villeroy & Boch**: Measured on the search term “villeroy & boch”. - [Fiesta profile](/demand/global-en/brands/fiesta-dinnerware) - [Villeroy & Boch profile](/demand/global-en/brands/villeroy-and-boch) - [All dinnerware brands worldwide](/demand/global-en/categories/dinnerware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiesta or Villeroy & Boch more popular in search? In September 2026, Villeroy & Boch had more branded searches than Fiesta among dinnerware brands worldwide. Villeroy & Boch had about 135,000 branded searches, while Fiesta had 5,400. Villeroy & Boch made up 28.2% of all dinnerware brand searches we track, and Fiesta accounted for 1.1%. ## Cite this page Brandwave. "Fiesta vs Villeroy & Boch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fiesta-dinnerware-vs-villeroy-and-boch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fiesta-dinnerware-vs-villeroy-and-boch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.