--- title: "Fiesta vs Maxwell & Williams: Which is searched more?" description: "Is Fiesta or Maxwell & Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fiesta-dinnerware-vs-maxwell-williams" publisher: "Brandwave" --- # Fiesta vs Maxwell & Williams: Which is searched more? Is Fiesta or Maxwell & Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiesta and Maxwell & Williams - **Competitive set**: Dinnerware brands - **Market**: Global - **Month measured**: Sep 2026 - **Fiesta Share of Search**: 1.1% - **Maxwell & Williams Share of Search**: 3.8% ## Is Fiesta or Maxwell & Williams more popular in search? - In September 2026, Maxwell & Williams had more branded searches than Fiesta among dinnerware brands worldwide. Maxwell & Williams had about 18,100 branded searches, while Fiesta had 5,400. Maxwell & Williams made up 3.8% of all dinnerware brand searches we track, and Fiesta accounted for 1.1%. - Maxwell & Williams was ahead of Fiesta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiesta’s share of searches among dinnerware brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinnerware brands worldwide moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top dinnerware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiesta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corelle | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fable | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Fiesta | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mikasa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Villeroy & Boch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Portmeirion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maxwell & Williams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinnerware brands - Asked ChatGPT "Which dinnerware brand should I buy?": 1. Corelle, 2. Fiesta, 3. Mikasa - Asked ChatGPT "What are the best dinnerware brands?": 1. Corelle, 2. Villeroy & Boch, 3. Fable, 4. Mikasa, 5. Fiesta - Asked ChatGPT "What's the best dinnerware brand for everyday dining?": 1. Corelle, 2. Fable, 3. Fiesta - Searched Google, AI Overview "dinnerware set": named none of the brands we track - Searched Google, AI Overview "best dinnerware brands": 1. Corelle, 2. Fable, 3. Mikasa Not named in any answer: Portmeirion, Royal Doulton, Denby and Maxwell & Williams. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dinnerware brands worldwide in September 2026? - In September 2026, Maxwell & Williams gained share of searches among dinnerware brands worldwide, from 2.8% to 3.8%. - Estimated monthly branded searches for Fiesta worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Fiesta estimated searches | Fiesta Share of Search | Fiesta rank | Maxwell & Williams estimated searches | Maxwell & Williams Share of Search | Maxwell & Williams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 1.3% | 8 | 22.2K | 4.4% | 6 | | Nov 2025 | 8.1K | 1.3% | 9 | 27.1K | 4.5% | 6 | | Dec 2025 | 9.9K | 1.5% | 8 | 33.1K | 4.9% | 6 | | Jan 2026 | 9.9K | 1.8% | 8 | 27.1K | 4.8% | 6 | | Feb 2026 | 6.6K | 1.4% | 8 | 22.2K | 4.9% | 6 | | Mar 2026 | 8.1K | 1.3% | 8 | 22.2K | 3.7% | 6 | | Apr 2026 | 9.9K | 1.6% | 8 | 18.1K | 2.9% | 6 | | May 2026 | 8.1K | 1.3% | 8 | 22.2K | 3.6% | 6 | | Jun 2026 | 6.6K | 1.1% | 8 | 22.2K | 3.6% | 6 | | Jul 2026 | 6.6K | 1.1% | 8 | 18.1K | 2.9% | 6 | | Aug 2026 | 6.6K | 1% | 8 | 18.1K | 2.8% | 6 | | Sep 2026 | 5.4K | 1.1% | 8 | 18.1K | 3.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiesta’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiesta**: Measured on the search term “fiesta dinnerware”. - **Maxwell & Williams**: Measured on the search term “maxwell williams”. - [Fiesta profile](/demand/global-en/brands/fiesta-dinnerware) - [Maxwell & Williams profile](/demand/global-en/brands/maxwell-williams) - [All dinnerware brands worldwide](/demand/global-en/categories/dinnerware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiesta or Maxwell & Williams more popular in search? In September 2026, Maxwell & Williams had more branded searches than Fiesta among dinnerware brands worldwide. Maxwell & Williams had about 18,100 branded searches, while Fiesta had 5,400. Maxwell & Williams made up 3.8% of all dinnerware brand searches we track, and Fiesta accounted for 1.1%. ## Cite this page Brandwave. "Fiesta vs Maxwell & Williams: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fiesta-dinnerware-vs-maxwell-williams This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fiesta-dinnerware-vs-maxwell-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.