---
title: "Field Notes vs Oxford: Which is searched more?"
description: "Which is more popular in search, Field Notes or Oxford? Compare estimated monthly branded-search demand and Share of Search inside the Notebooks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/field-notes-vs-oxford"
publisher: "Brandwave"
---

# Field Notes vs Oxford: Which is searched more?

Which is more popular in search, Field Notes or Oxford? Compare estimated monthly branded-search demand and Share of Search inside the Notebooks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Field Notes and Oxford
- **Competitive set**: Notebooks
- **Market**: Global
- **Month measured**: Aug 2026
- **Field Notes Share of Search**: 18.5%
- **Oxford Share of Search**: 1.9%

## Which is more popular in search, Field Notes or Oxford?

- In August 2026, Field Notes had more branded searches than Oxford among notebooks worldwide. Field Notes was estimated to have 78.6K branded searches compared to Oxford’s 8.1K, and held an 18.5% Share of Search versus Oxford’s 1.9%.
- Field Notes was ahead of Oxford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide moved from 19% to 18.5%, and its estimated monthly branded searches moved from 75.3K to 78.6K.
- Across the 11 months ending August 2026, Oxford’s estimated Share of Search among notebooks worldwide moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 8.1K.

## How did search popularity change for notebooks worldwide in August 2026?

- Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.87% to 1.9% in August 2026.

## Month by month

| Month | Field Notes estimated searches | Field Notes Share of Search | Field Notes rank | Oxford estimated searches | Oxford Share of Search | Oxford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 75.3K | 19% | 3 | 4.4K | 1.1% | 5 |
| Nov 2025 | 75.3K | 16.3% | 3 | 3.6K | 0.78% | 6 |
| Dec 2025 | 78.6K | 13.7% | 3 | 2.9K | 0.51% | 6 |
| Jan 2026 | 75.3K | 14.5% | 3 | 4.4K | 0.85% | 6 |
| Feb 2026 | 72.6K | 20.5% | 3 | 3.6K | 1% | 6 |
| Mar 2026 | 75.3K | 21.9% | 2 | 3.6K | 1% | 6 |
| Apr 2026 | 64.3K | 19.6% | 3 | 2.9K | 0.88% | 6 |
| May 2026 | 67.6K | 20.4% | 3 | 2.9K | 0.87% | 6 |
| Jun 2026 | 64.3K | 19.6% | 3 | 2.9K | 0.88% | 6 |
| Jul 2026 | 64.3K | 18.4% | 3 | 6.6K | 1.9% | 5 |
| Aug 2026 | 78.6K | 18.5% | 3 | 8.1K | 1.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Field Notes’ and Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Field Notes**: Measured on the search terms “field notes” and “fieldnotes”, summed into one figure.
- **Oxford**: Measured on the search term “oxford notebooks”.

- [Field Notes profile](/demand/global-en/brands/field-notes)
- [Oxford profile](/demand/global-en/brands/oxford)
- [All notebooks worldwide](/demand/global-en/categories/notebooks): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Field Notes or Oxford?

In August 2026, Field Notes had more branded searches than Oxford among notebooks worldwide. Field Notes was estimated to have 78.6K branded searches compared to Oxford’s 8.1K, and held an 18.5% Share of Search versus Oxford’s 1.9%.

## Cite this page

Brandwave. "Field Notes vs Oxford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/field-notes-vs-oxford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/field-notes-vs-oxford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.